Inside Hilton’s Groundbreaking Green Breakfast Initiative

Inside Hilton's Groundbreaking Green Breakfast Initiative

Discover how Hilton is tackling food waste with its Green Breakfast initiative in collaboration with the United Nations Environment Programme (UNEP).

Hilton is taking a bold step forward in an era where sustainability and responsible tourism are paramount. Collaborating with the United Nations Environment Programme (UNEP), Hilton, known for its commitment to responsible tourism, has launched a groundbreaking initiative – the Green Breakfast. This initiative is poised to revolutionize how the hospitality industry addresses the global issue of food waste. In this article, we’ll delve into the details of this inspiring endeavor.

The Green Breakfast Revolution

What is Hilton’s Green Breakfast Initiative?

Hilton’s Green Breakfast initiative is a pioneering project to significantly reduce food waste across breakfast operations in 13 UAE-based hotels. But it’s not just about minimizing waste; it’s about setting a precedent for the entire hospitality sector.

Why Focus on Breakfast?

Breakfast is often considered the most important meal of the day, but it’s also a significant contributor to food waste worldwide. With Hilton serving approximately one billion breakfasts annually and their 13 UAE-based properties catering to 1.8 million guests, the first meal of the day presents a unique opportunity for change.

The Global Food Waste Problem

The Startling Statistics

Studies by the Food and Agriculture Organization (FAO) and UNEP have revealed alarming figures. One-third of all food produced for human consumption is lost or wasted globally. This staggering wastage accounts for eight to ten per cent of global carbon emissions and is one trillion-dollar problem.

United Nations’ Sustainability Goal 12.3

The Green Breakfast initiative aligns perfectly with the United Nations’ Sustainability Goal 12.3, which aims to halve food waste at the consumer level by 2030. Hilton’s commitment to this goal is commendable and instrumental in making a significant impact.

The Collaborative Effort

Partners in Progress

Hilton’s Green Breakfast is not a solitary effort. It’s a collaborative endeavor involving key players like UNEP, ne’ma – The National Food Loss and Waste Initiative, and Winnow. Together, they are working to develop best practices that can benefit the entire industry.

Proactive Tracking and Measurement

One of the standout features of this initiative is Hilton’s proactive approach to tracking and measuring food waste. By implementing interventions that guide consumer choices, they contribute to the global food index via UNEP and support food waste reduction targets in the UAE through collaboration with ne’ma.

Inside Hilton's Groundbreaking Green Breakfast Initiative

Impact on Responsible Tourism

A Part of ‘Travel with Purpose’

Hilton’s commitment to reducing food waste is not an isolated effort but a part of its broader Environmental, Social, and Governance (ESG) initiative known as ‘Travel with Purpose.’ This initiative places responsible tourism at the forefront of Hilton’s hotel operations.

Leading by Example

Hilton’s Green Breakfast is not just about reducing food waste; it’s about leading by example. The pilot initiative is paving the way for effective food waste management across local and regional hotel F&B operations.

The Vision for the Future

Towards COP28

Hilton’s Green Breakfast is not just about localized change. It’s part of a larger vision that includes Hilton’s participation in COP28 (28th UN Climate Change Conference of the Parties). The initiative drives closed-loop operations, setting the standards for the hospitality industry to drive meaningful change.

Community and Environmental Impact

Emirates Foundation and ne’ma’s Role

Khuloud Hasan Al Nuwais, Chief Sustainability Officer of Emirates Foundation and ne’ma National Steering Committee Secretary General, emphasizes the importance of confronting food waste to ensure a sustainable future. Hilton’s Green Breakfast aligns with these goals and fosters awareness.

Winnow’s Optimism

Marc Zornes, CEO of Winnow, shares his optimism about significantly impacting the global food waste challenge through collaboration with Hilton. Their collective efforts are setting new standards for the hospitality industry.

The Participating Hotels

Leading by Example

The 13 UAE-based hotels participating in the Green Breakfast initiative include renowned names like Waldorf Astoria, Conrad, Hilton, Hampton by Hilton, Curio Collection by Hilton, and DoubleTree by Hilton. These hotels serve guests and set the bar for sustainable hospitality.

Inside Hilton's Groundbreaking Green Breakfast Initiative


In a world where food waste is a pressing global issue, Hilton’s Green Breakfast initiative is a beacon of hope. It’s not just about reducing waste; it’s about creating a blueprint for the entire hospitality industry. Hilton, in collaboration with its partners, is showing the way forward. Initiatives like the Green Breakfast pave the path towards a more sustainable future for the hospitality sector. As responsible tourism takes center stage, Hilton leads the charge, one breakfast at a time.

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