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Ahlan Simsim Debuts New Season, Teaching Young Viewers About Positive Self-Concept

Ahlan Simsim Debuts New Season, Teaching Young Viewers About Positive Self-Concept

The show’s curriculum is designed in close collaboration with regional experts to help children develop better self-awareness skills.

Following its great success of reaching over 23 million children across the Middle East and North Africa, Ahlan Simsim, the award-winning and impactful children’s show from the creators of Iftah Ya Simsim and Sesame Street, is set to launch a new season on the first day of Ramadan.

New Season

Through a series of fun and educational segments, the seventh season of Ahlan Simsim focuses on positive self-identity, or children’s ability to understand and feel good about what makes them who they are.  With the show’s most beloved characters Basma, Jad, Ameera, and Ma’zooza, as well as familiar favorites like Elmo, Gargur (Grover), and Kaki (Cookie Monster), young viewers will learn skills that allow them to build the foundation for respect for themselves and others, as well as make a positive contribution to their communities.

Ahlan Simsim Debuts New Season, Teaching Young Viewers About Positive Self-Concept

Produced in Amman with Jordan Pioneers, Ahlan Simsim is brought to life by a team of writers, producers, and performers from across the Middle East and North Africa. The show’s curriculum and storylines were designed in close collaboration with local early childhood specialists, psychologists, and creative talent, and enriched with strategies that help children develop better self-awareness skills with the humor and joy that Ahlan Simsim is known for. In addition to modeling the importance of children’s social-emotional well-being, all 26 episodes will include new and exciting literacy, math, and DIY segments, plus live-action segments with children and their families from throughout the region.

“Nurturing positive self-identity in children at an early age empowers them to try new things and strive for success. It is part of the development of much-needed soft skills that form the basis for social and emotional growth,” said Khaled Haddad, Executive Producer of Ahlan Simsim. “With Ahlan Simsim, we have the opportunity to take on this great task and help develop a positive sense of self among our young viewers, a responsibility which we take very seriously.”

Exceptional Reach

Ahlan Simsim is more than a TV show—it is part of a broader humanitarian initiative of the same name, a partnership between Sesame Workshop and the International Rescue Committee (IRC). Aimed at delivering early learning and nurturing care to children and caregivers affected by conflict and crisis, Ahlan Simsim provides concrete lessons and strategies that form a crucial developmental foundation for all young children, especially those who have suffered adverse experiences like the trauma of displacement. Through the Ahlan Simsim show and direct services in Iraq, Jordan, Lebanon, and Syria, the program is reaching families affected by conflict and displacement with vital educational resources that children need to thrive.

Ahlan Simsim Debuts New Season, Teaching Young Viewers About Positive Self-Concept

Since its launch in February 2020, Ahlan Simsim has reached over 23 million young viewers across the Middle East and North Africa. This achievement complements the Ahlan Simsim initiative’s additional milestone of reaching one million children and caregivers with direct services across Iraq, Jordan, Lebanon, and Syria. Ahlan Simsim has become a favorite of viewers of all ages, receiving an International Emmy Award nomination, a 2022 KidScreen nomination, and winning the 2022 Anthem Gold Award for Special Projects in Humanitarian Action & Services. 

“Sesame Workshop is thrilled with the response to Ahlan Simsim. We’ve heard incredibly moving stories from parents and teachers about how children watch Ahlan Simsim and apply its educational messages to their own lives,” said Scott Cameron, Head of International Production at Sesame Workshop. “Educational experts carefully crafted the show’s curriculum to build upon the foundational social-emotional skills that Ahlan Simsim featured in previous seasons. And, in continuing the Sesame model that began with Iftah Ya Simsim, we ensure that every episode is packed with joy, humor, playfulness, and heartfelt moments of friendship.” 

Ahlan Simsim has transformed how Sesame Workshop thinks about its international productions of Sesame Street. It brings together hundreds of educators, writers, composers, producers, animators, and media professionals from across the Middle East and North Africa, creating something to help their children learn and grow.” concluded Cameron.

Special Screening in Dubai

Ahlan Simsim Debuts New Season, Teaching Young Viewers About Positive Self-Concept

To celebrate the launch of season seven, Ahlan Simsim held a special screening at Cinemacity Fountain Views in Downtown Dubai. The event, which was Ahlan Simsim’s first-ever in-person launch, was attended by key local partners, media representatives, and social media personalities along with their families. Guests were greeted by senior members of the Sesame Workshop New York and Jordan Pioneers production team and were given the chance to watch the avant-premiere of Season 7, followed by a special meet and greet with Ahlan Simsim friends Basma, Gargur, and Hadi.

“It is a long-awaited moment for the Ahlan Simsim family to meet with our friends here in Dubai,” said Scott Cameron, Head of International Production at Sesame Workshop. “The event was a resounding success, and the great turnout was testament to the show’s success and popularity among children in the UAE. We value our viewers’ trust and promise to always deliver educational and relevant content that enriches children’s lives and helps them grow smarter, stronger, and kinder.”

Channels and timings:

Ahlan Simsim Debuts New Season, Teaching Young Viewers About Positive Self-Concept

Starting the first day of Ramadan, Season 7 of Ahlan Simsim will air daily on MBC3 at 1:30pm KSA.

Ahlan Simsim episodes are also available on a variety of regional and national TV stations, including Sat 7, Roya TV and Jordan TV in Jordan, Nour Sat in Lebanon, Al Sumaria and UTV in Iraq, as well as SVOD regional platform Weyyak.

Full episodes and bonus content are also available on the Ahlan Simsim YouTube channel. Visit www.ahlansimsim.org for storybooks, and a variety of materials to support young children’s at-home learning.

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