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TikTok’s #HerAmbitions: Empowering Women’s Entrepreneurial Dreams

TikTok's #HerAmbitions: Empowering Women's Entrepreneurial Dreams

Discover how TikTok MENA’s Creator Hub empowers women-led businesses in the MENA region, providing mentorship, networking, and funding opportunities.

In a world where entrepreneurship knows no gender, TikTok MENA proudly announces the launch of the second edition of The TikTok Creator Hub, a pioneering program aimed at spotlighting women-led businesses and nurturing their growth. This innovative initiative is designed as a competition, enabling participants to showcase their unique talents and business acumen while celebrating the remarkable contributions of women in the business world. Join us on this empowering journey as we dive into the details of this exciting program and explore how it’s shaping the future of women entrepreneurs in the MENA region.

Unveiling the TikTok Creator Hub

The Power of Women in Business

In the heart of the Middle East and North Africa (MENA) region, The TikTok Creator Hub is a platform dedicated to recognizing and amplifying the power of women in business. It’s not just a competition; it’s a movement that seeks to empower, inspire, and celebrate the achievements of women entrepreneurs.

UN Women’s Collaboration

With UN Women being an integral part of the judging panel for the TikTok Creator Hub, the program’s primary goal is to identify and nurture the business talents of women entrepreneurs in the MENA region. Guiding female entrepreneurs on their entrepreneurial journey, this collaboration aims to make a significant impact on entrepreneurship.

Building a Supportive Ecosystem

The TikTok Creator Hub offers participants unique opportunities, including mentorship from successful female leaders, guidance on using content creation platforms to promote their businesses, and a chance to engage with like-minded women, creating a strong support network. This support system ensures aspiring female entrepreneurs have the tools, knowledge, and resources to thrive.

The #HerAmbitions Campaign

Celebrating Women in Business

TikTok MENA is committed to promoting this year’s Creator Hub initiative using the hashtag #HerAmbitions, emphasizing women’s invaluable role in the business landscape. It’s a platform where female entrepreneurs in the MENA region can share their stories, inspire others, and be part of a supportive community that celebrates women in business.

Empowering through Competition

The competition format recognizes the potential of women entrepreneurs and empowers them to share their creative and entrepreneurial ideas with a global audience. Through this initiative, participants will gain access to other successful female leaders, gaining insights, advice, and guidance on enhancing their entrepreneurial skills.

Meet the Judging Panel

A Panel of Renowned Creators and Entrepreneurs

The judging panel for the TikTok Creator Hub features renowned creators and entrepreneurs who have made their mark in various industries. Get to know the experts who will be guiding and evaluating the participants throughout this exciting journey:

  • Karen Wazen: Lifestyle influencer and businesswoman
  • Chahrazad Al Hajjar: Culinary expert and founder of Chahrazad’s Cuisine The Bakery
  • Doaa Gawish: CEO and founder of The Hair Addict
  • Montira Narkvichien: UN Women Chief of Communications for the Arab States region
TikTok's #HerAmbitions: Empowering Women's Entrepreneurial Dreams

The Three Dynamic Stages

Phase 1: The Kick-off

Phase 1 begins in-app with the initiative’s launch, announced through the #HerAmbitions hashtag and a captivating video featuring inspiring female entrepreneurs and creators. Participants will share an elevator pitch of their business, and TikTok users will vote for their favourite entrepreneurs.

Phase 2: Workshops and Panels

Phase 2 is all about live workshops and panels. Members of the judging panel, including Karen Wazen, Chahrazad Al Hajjar, Doaa Gawish, and renowned industry experts, will offer insights, advice, and guidance to participants on enhancing their skills. These panel discussions will be live-streamed through TikTok’s official accounts and delve into the transformative potential of content creation in elevating career prospects and personal branding.

Phase 3: The Grand Finale

The grand finale stage will culminate in a February closing ceremony in Riyadh, Saudi Arabia. Finalists will have the opportunity to showcase their businesses before a judging panel. Winners will receive monetary prizes, with the first-place winner awarded US $10,000 and second and third places each receiving US $5,000.

Empowering Women, Uplifting the Region

The TikTok Creator Hub is more than just a competition; it’s a testament to the boundless potential of women entrepreneurs in the MENA region. It’s dedicated to creating an environment where their ambitions can thrive. The #HerAmbitions campaign recognizes women’s incredible role in the business landscape, amplifying their voices, sharing their inspiring stories, and building a supportive community that celebrates the power of women in business.


The second edition of the TikTok Creator Hub is set to empower women entrepreneurs in the MENA region, marking a new era of digital content economy. It not only celebrates the achievements of women in business but also provides them with the support, mentorship, and opportunities they need to thrive. Join the #HerAmbitions movement, and let’s celebrate the power of women in the world of entrepreneurship.

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