Aster Volunteers, the global CSR arm of Aster DM Healthcare, has once again demonstrated its commitment to saving lives through ‘Heart2Heart Cares 2023.’ This global CSR initiative, across GCC and India, aims to promote heart health and provide life-saving pediatric cardiac surgeries for underprivileged children. In this article, we delve into the remarkable journey of ‘Heart2Heart Cares 2023’ and how it has left an indelible mark on the lives of thousands.
Walking Towards a Noble Cause
The Third Edition Unveiled
In its third edition, #Heart2Heart by Aster Volunteers saw an unprecedented surge in participation. Over 16,600 enthusiastic individuals from India and the GCC region supported this noble cause.
Symbolic Walk for Commitment
Participants collectively walked, symbolizing their dedication to personal health and the welfare of underprivileged children.
Pledging Life-saving Surgeries
Through their efforts, Aster DM Foundation pledged to provide life-saving pediatric cardiac surgeries for 50 underprivileged children, a testament to their unwavering commitment.
A Month of Dedication
Commencing on World Heart Day
The initiative commenced on World Heart Day, setting the tone for a month dedicated to heart health awareness and action.
Steps Towards Generosity
During this period, individuals were encouraged to register online and commit to walking a minimum of 10,000 steps per day, with INR 100 donated for every 10,000 steps taken.
The ‘Heart2Heart Cares 2023’ campaign went beyond just walking; participants engaged in fitness programs, including cycling and calorie-burning challenges, fostering a holistic approach to health.
Ms. Alisha Moopen’s Vision
Addressing the Global Challenge
Ms. Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, highlighted the global issue of cardiovascular diseases, which claim millions of lives annually. She emphasized the role of early intervention and lifestyle management in preventing these diseases.
Bridging Gaps in Healthcare
Ms. Moopen stressed the congenital nature of some heart diseases and the lack of access to suitable treatment in India, which leads to the loss of young lives. Aster Volunteers aimed to bridge this gap through ‘Heart2Heart Cares 2023.’
The response to this initiative was overwhelming, with thousands registering to support the cause, ensuring that 50 underprivileged children would receive life-saving heart surgery.
Prizes and Recognition
Raffle Draw Excitement
One of the event’s highlights was a special raffle draw for the first 2,000 registrations received during a specific period. Twenty participants from the UAE won exciting gifts during the closing event.
Participants had the opportunity to win special prizes based on their performance. Top participants in both male and female categories, completing the highest number of eligible steps on October 29, 2023, were recognized and rewarded.
A Vibrant Celebration
Zabeel Park’s Grand Finale
The closing event at Zabeel Park was a vibrant and joyous occasion. Team Aster Volunteers organized various entertainment activities and performances to highlight the importance of healthy living.
Recognizing Outstanding Contributors
Participants who completed the most steps were celebrated and awarded for their outstanding contributions to the cause.
A Network of Compassion
Aster DM Healthcare’s Extensive Reach
The initiative, launched in Dubai, UAE, witnessed local chapters organized by units across the Aster DM Healthcare network, including Aster, Medcare, and Access facilities. This extensive network, comprising 33 hospitals, 127 clinics, 527 pharmacies, and 229 labs & patient experience centres, actively encouraged community participation.
A Remarkable Impact
This year’s ‘Heart2Heart Cares 2023’ initiative exceeded all expectations, surpassing its predecessors. The first two editions, launched on World Heart Day in 2021 and 2022, respectively, also witnessed substantial participation from India and the GCC, resulting in over 8,750 participants and 331 million eligible steps.
Aster Volunteers’ ‘Heart2Heart Cares 2023’ is more than just a campaign; it’s a heartwarming journey of compassion, dedication, and hope. By promoting heart health and saving the lives of underprivileged children, this initiative exemplifies the power of collective action. As we celebrate the success of this remarkable event, we look forward to the continued impact it will make in the years to come, spreading health and happiness to those who need it most.