SSGM’s Quest for a Sustainable Future

SSGM's Quest for a Sustainable Future

In a world of environmental challenges, the Society of Sustainability and Green Materials (SSGM) emerges as a beacon of hope and innovation. This non-profit organization, officially launched in the UAE, is on a mission to lead the way in sustainability, green materials, and circular economy initiatives. Founded by Dr Ali Al Jassim, SSGM is driven by a passionate community of corporate and expert individuals who are committed to making a positive impact on the environment.

SSGM’s Vision and Commitment

Dr. Ali Al Jassim’s Vision

Dr. Ali Al Jassim, the Founder and Chairman of SSGM, envisions a world where sustainability is not just a buzzword but a way of life. His commitment to this vision is unwavering, and he believes that through collaboration and knowledge sharing, positive change can be brought about.

“Our approach is to raise awareness and improve knowledge sharing in Sustainability, Green Materials, and Circular Economy. We aim to support the development of appropriate policies and regulations in these fields. Our objective is to ensure UAE is well placed among leading countries that provide global knowledge in Sustainability with a focus on Green Materials,” says Dr. Ali Al Jassim.

The Role of SSGM in COP 28

The UAE is gearing up to host the 28th Conference of the Parties to the UN (COP 28) in November 2023. This pivotal event aims to unite global efforts towards combating climate change, one of the most pressing challenges of our time. SSGM is actively aligning its mission with the goals of COP 28.

“In line with COP 28 UAE, our vision is to promote and advance Sustainability, Green Materials, and reduce CO2 emissions. At SSGM, empowering our team and fostering a culture of advanced knowledge, self-learning, and improvement is key. Our Mission is to create a platform and unify efforts for developing Sustainability and Green Materials with a substantial database that allows the UAE to be considered as a global reference in this field,” Dr. Ali Al Jassim emphasizes.

Training for Sustainable Excellence

Dr. Waleed Yagoub’s Perspective

Dr. Waleed Yagoub, Co-Founder and Treasurer of SSGM, recognizes the pivotal role of training in achieving sustainability goals. He highlights the significance of training as one of SSGM’s core activities.

“Training is one of the main activities of the Society. Organizing and facilitating training workshops in key areas of Sustainability, Green Materials, and Circular Economy will benefit the manpower in both the public and private sectors. Distinguished international experts will provide the training workshops. The providers and training materials will be carefully selected to ensure the development of skills and knowledge of local and regional organizations from both the public and private sectors. In addition, we will work closely with relevant Authorities to provide guidance and technical recommendations about Sustainability and Green Materials,” explains Dr. Waleed Yagoub.

Joining the SSGM Community

SSGM extends an open invitation to all organizations, both in the private and public sectors, to join their community. This invitation is extended to corporate and individual members who share a passion for innovation and possess technical expertise in Sustainability, Carbon Emissions, Circular Economy, Green Products, and Materials.


The Society of Sustainability and Green Materials (SSGM) is not just an organization; it’s a force for positive change. With visionary leaders like Dr. Ali Al Jassim and Dr. Waleed Yagoub at the helm, SSGM is poised to make a lasting impact on sustainability, green materials, and circular economy initiatives in the UAE and beyond. As they align their mission with the upcoming COP 28 event, SSGM’s commitment to a greener future shines brighter than ever. Join SSGM’s community and be part of a movement that’s shaping a more sustainable world.

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