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Entertainment

OSN+ Sees Massive Success with House of the Dragon Season 2 Premiere

Maraska Maraschino Takes Over Uae With Exclusive Pop Up Events (1)

Within just a week of the Season 2 launch, OSN+ has seen an 11% increase in overall subscribers with 50% opting for the premium plan.

The OSN+ premiere of House of the Dragon Season 2 has shown remarkable results, with the series achieving an impressive average reach of 40% across the streaming platform’s active subscriber base in just one week.

A Surge in New Subscribers

Season 2, which premiered on 17 June, has attracted a 175% increase in new subscribers to the platform compared to the first season launch in 2022. OSN+ has also seen unprecedented engagement, with 50% of new users opting for the Premium Plan, the newly launched subscription package providing users with a heightened entertainment experience through the inclusion of 4K UHD and Dolby Atmos.

Record-Breaking Launch Day

On launch day, OSN+ ranked as the Number 1 Entertainment app in Saudi Arabia and was among the Top 10 free apps on iOS in the region. Additionally, the platform experienced a 210% surge in app downloads across the Apple App Store and Google Play Store. Overall, OSN+ has recorded an 11% growth in subscribers since the season’s launch.

Maraska Maraschino Takes Over Uae With Exclusive Pop Up Events (2)

CEO’s Statement on Success

Elie Habib, CEO of OSN+ & Anghami, said: “The launch of House of the Dragon Season 2 has showcased the strong demand for premium viewing experiences in our region. With 50% of new users choosing our 4K UHD Premium Plan, it’s clear that MENA audiences are eager for top-quality content paired with cutting-edge technology.”

Effective Marketing Campaigns

As part of the global ‘Raise Your Banners’ campaign, the launch was bolstered by a dynamic digital campaign and immersive activations across the region, resulting in an astounding 17.2 million post impressions across social media channels, with influencer-led content reaching 10 million people. OSN+ also reported 109-million-page impressions.

Continuing Success

The second season of House of the Dragon continues to capture the hearts of viewers with weekly episodes premiering every Monday, reinforcing OSN+’s position as the exclusive home for HBO content in the MENA region.

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