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Miral’s Bold Initiatives Take Center Stage

Miral's Bold Initiatives Take Center Stage

Discover how Miral, a visionary creator of immersive experiences in Abu Dhabi, is making significant strides in sustainability, aligning with national strategies, and transforming the leisure and tourism industry.

Miral, the trailblazing force behind immersive destinations and experiences in Abu Dhabi, has been making remarkable progress in its ongoing sustainability efforts. With a commitment to accelerating positive transformations in the leisure, entertainment, and tourism sectors, Miral’s initiatives are closely aligned with national strategies for sustainability. This article will delve into Miral’s sustainability journey, exploring its achievements, partnerships, and profound impact on Abu Dhabi’s eco-tourism ambitions and long-term economic growth.

Miral’s Vision for Sustainability

Miral’s dedication to sustainability is at the core of its vision for the leisure and tourism industry. Guided by the UAE’s ambition to transition towards a sustainable, low-carbon economy, Miral is actively combating climate change to create a sustainable future for the next generation. Mohamed Abdalla Al Zaabi, Group CEO of Miral, underscores this commitment: “Together with our partners, we will continue to become a more socially responsible organization that significantly strengthens Abu Dhabi’s sustainability and eco-tourism ambitions.”

The Role of National Strategies

Miral’s sustainability efforts are closely intertwined with various national strategies, including:

  • Achieving Net Zero by 2050
  • Delivering on the outcomes of the recent 28th Conference of the Parties (COP28)
  • Advancing the UAE Union Aspiration for Sustainability

These strategies serve as guiding principles, shaping Miral’s path towards a sustainable future.

Minimizing Environmental Footprint

Miral’s commitment to sustainability extends to minimizing its environmental footprint. They achieve this by harnessing efficient, innovative, and sustainable systems across their world-class destinations and developments.

Innovative CSR Strategy

A robust Group Corporate Social Responsibility (CSR) Strategy is at the heart of Miral’s sustainability initiatives. This strategy aims to create a positive impact on society and the environment. Over the next two years, Miral’s CSR framework will drive over 80 economic, social, and environmental initiatives to achieve long-term sustainable development across the business and all the Group’s subsidiaries.

Sustainable Venue: Etihad Arena

A standout example of Miral’s commitment to sustainable design is the Etihad Arena. 2018, it received the Sustainable Building Design of the Year accolade at the MENA Green Buildings Awards. The venue’s sustainable design and high-efficiency energy recovery systems have led to a 50% reduction in annual solar heat gain compared to global industry standards. Additionally, Arena’s chiller systems and water fixtures contribute to more than 20 per cent in savings across energy and water consumption.

Miral

Harnessing Green Energy

Miral’s journey towards sustainability includes a series of green energy projects implemented in partnership with Emerge, a joint venture between the UAE’s Masdar and France’s EDF.

Solar Photovoltaic Projects

One significant project is the 524-kilowatt peak (kWp) solar photovoltaic (PV) project at Yas Bay Waterfront. Comprising 920 solar modules, it is designed to offset 450 tonnes of annual CO2 emissions. Another noteworthy project is Abu Dhabi’s largest solar rooftop project at Warner Bros. World™ Abu Dhabi, incorporating approximately 16,000 solar modules with a 7-megawatt peak (MWp) capacity. Additionally, Miral and Emerge are collaborating on on-site solar energy systems at SeaWorld® Yas Island, Abu Dhabi, with an 8.4 megawatts (MW) capacity. Furthermore, nearly 150 rooftop solar panels significantly reduce energy consumption across Miral’s three hotels.

Conservation and Marine Research

Beyond sustainable energy initiatives, Miral is actively involved in marine conservation, research, and rescue efforts.

Yas SeaWorld® Research & Rescue Center

Miral’s commitment to marine conservation is exemplified at the Yas SeaWorld® Research & Rescue Center. They champion wildlife protection and environmental responsibility through public awareness and educational initiatives. In partnership with the Environment Agency-Abu Dhabi (EAD), Miral continues response, rescue, and rehabilitation efforts for marine animals. This collaboration also enhances public education through capacity-building and outreach programs.

Advancing Marine Science Research

Miral’s commitment to marine science research is evident through its partnership with New York University Abu Dhabi (NYUAD). Together, they investigate the impacts of extreme conditions in the Gulf on local fish species and understand the effects of temperature and salinity extremes on coral bleaching.

Sustainable Practices in Hotels

Miral’s sustainability drive extends to its three hotels on Yas Island.

Eco-Friendly Initiatives

These hotels are dedicated to reducing their environmental impact through various measures, including:

  • Over 45 electric car chargers for guests
  • Minimizing single-use plastic bottles
  • Reducing food waste
  • Implementing energy-efficient lighting and air conditioning systems

Innovative Water Solutions

Miral’s innovative technologies, such as air-to-water generators, produce over 148,200 litres of pure, drinkable water for guests daily, equivalent to almost 302,400 plastic water bottles. Moreover, additional water conservation and harvesting measures contribute to substantial annual savings in water consumption, exceeding 1,200,000 litres between all properties. Nearly 150 solar collectors for hot water systems ensure collective monthly savings of 72,000 kWh in energy consumption.

Paving the Way for a Greener Future

As Miral looks ahead, its unwavering commitment to a low-carbon economy positions it as a key contributor to Abu Dhabi’s sustainability and eco-tourism aspirations. They are trailblazers, leading towards a greener and more sustainable legacy.

Conclusion

Miral’s journey towards sustainability is an inspiring example of how dedication and innovation can drive positive change in the leisure, entertainment, and tourism industry. Their alignment with national strategies, commitment to green energy, and efforts in marine conservation are shaping a more sustainable future for Abu Dhabi. As Miral continues to pave the way for a greener tomorrow, their legacy will be defined by a commitment to environmental responsibility and a dedication to leaving a positive impact on society and the environment.

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