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Miral and Emirates Foundation’s Epic Youth Empowerment Partnership

Miral and Emirates Foundation's Epic Youth Empowerment Partnership

In the heart of Abu Dhabi, two formidable entities, Miral and Emirates Foundation, have allied with a shared vision – to empower the youth of the United Arab Emirates (UAE). This groundbreaking partnership is set to redefine the landscape of youth development and social welfare across the region. In this article, we’ll explore the Memorandum of Understanding (MoU) signed by Miral, the driving force behind immersive destinations and experiences, and Emirates Foundation, renowned for its dedication to nurturing volunteerism among young individuals. Together, they are on a mission to make a lasting impact on the UAE’s future.

The Powerhouses Behind the Partnership

Miral: Crafting Immersive Destinations

Miral, synonymous with crafting immersive destinations and experiences in Abu Dhabi, has been a key player in the region’s tourism and entertainment sector. Led by Group CEO Mohamed Abdalla Al Zaabi, Miral’s commitment to enriching the community and promoting the UAE’s growth is unwavering. But what exactly sets Miral apart in corporate social responsibility (CSR)?

Miral’s CSR Strategy comprises three pillars, namely “Skill Development and Livelihood,” “Education,” and “Environment.” These pillars serve as a compass, guiding the organization towards equipping the youth with vital skills, providing lifelong learning opportunities, and ensuring the sustainability of the environment for generations to come.

Emirates Foundation: Cultivating Volunteerism

On the other hand, the Emirates Foundation has been a steadfast youth empowerment champion for over a decade. Led by CEO Ahmad Taleb Alshamsi, the foundation’s mission revolves around nurturing a culture of volunteerism that paves the way for a harmonious future for the UAE, driven by compassion, collaboration, and collective growth.

Now that we’ve met the driving forces behind this partnership let’s delve deeper into the MoU and the transformative initiatives it promises.

The MoU: Fostering Youth Empowerment and Social Welfare

The Memorandum of Understanding signed between Miral and Emirates Foundation signifies a monumental commitment to the youth of the UAE. It serves as the foundation for innovative initiatives aimed at youth empowerment and social welfare.

Signing the Agreement

The MoU was officially signed by Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral, and Mohanna Obaid Al-Mheiri, COO of Emirates Foundation. The historic signing ceremony occurred at Miral’s headquarters in the vibrant city of Abu Dhabi.

Miral’s Vision: Accelerating Tourism Growth

Mohamed Abdalla Al Zaabi, Group CEO of Miral, expressed his thoughts on this significant partnership: “As part of Miral’s ambition to accelerate the realization of Abu Dhabi’s tourism growth, we remain committed to empowering the young people of the UAE, enriching their contribution to the wellbeing of the local community. Our strategic collaboration with Emirates Foundation marks a significant milestone in our journey to becoming a more socially responsible organization as we foster valuable volunteering and community service opportunities.”

Miral’s ambition to contribute to the UAE’s tourism growth parallels its dedication to youth empowerment. But how exactly will this partnership achieve these lofty goals?

Emirates Foundation’s Vision: Placing Youth at the Forefront

Ahmad Taleb Alshamsi, CEO of Emirates Foundation, echoed these sentiments: “We are very pleased with the signing of this agreement as it reaffirms our joint commitment with Miral to enable and empower young individuals to unleash their potential. By nurturing a culture of volunteerism, we pave the way for a harmonious future for the UAE driven by compassion, collaboration, and collective growth.”

Emirates Foundation’s vision is clear: place the youth at the forefront of economic, social, and human capital development. But what specific initiatives will this partnership undertake to make this vision a reality?

Initiatives: Nurturing Youth and Marine Ecosystems

At the core of this partnership are collaborative educational and volunteer programs designed to engage youth in marine wildlife rescue efforts and raise awareness about preserving the UAE’s marine ecosystems. These initiatives will provide a platform for skills development across Miral’s award-winning theme parks and attractions on Yas Island and the Yas SeaWorld Research & Rescue Center.

1. Youth Engagement in Marine Wildlife Rescue

Through hands-on experiences, young individuals will actively participate in marine wildlife rescue operations. This not only contributes to the preservation of the UAE’s natural resources but also provides invaluable learning opportunities.

2. Raising Awareness about Marine Ecosystems

Awareness is key to conservation. The partnership aims to educate the youth and the wider community about preserving the UAE’s marine ecosystems. By understanding the fragile balance of these ecosystems, they can actively participate in their protection.

3. Skills Development in Leisure and Entertainment

The partnership offers a unique opportunity for youth to gain practical skills in the leisure and entertainment industry. Whether managing theme parks or contributing to marine research, participants will acquire skills that can shape their future careers.

Miral’s CSR Strategy: A Guiding Light

This strategic partnership perfectly aligns with the three pillars of Miral’s CSR Strategy, namely “Skill Development and Livelihood,” “Education,” and “Environment.” Let’s explore how these pillars drive Miral’s commitment to youth empowerment.

Skill Development and Livelihood

Miral recognizes the importance of equipping young people with skills that empower them for a lifetime. Through this partnership, they aim to provide youth with theoretical knowledge and practical expertise that can enhance their employability.


Lifelong learning is a cornerstone of Miral’s commitment to youth. By engaging them in educational programs related to marine conservation and leisure management, the partnership ensures that young individuals continue to expand their horizons.


Environmental sustainability is a shared goal. The partnership’s focus on marine ecosystem preservation contributes directly to the UAE’s commitment to safeguarding its natural heritage for future generations.


In the vibrant tapestry of the UAE’s development, the partnership between Miral and Emirates Foundation shines as a beacon of hope and empowerment. These organisations are poised to make a lasting impact through collaborative initiatives focused on youth, marine conservation, and skills development. This partnership serves as a testament to the power of collaboration in shaping a brighter future for the UAE and its youth. As Miral’s CSR pillars guide their path, the journey towards youth empowerment and environmental sustainability unfolds, promising a harmonious future where compassion, education, and community thrive.

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