In the heart of the United Arab Emirates, LIWA VILLAGE, powered by du, in association with Wio Bank and accelerated by EXEED, concluded 2023 with a month-long celebration that left an indelible mark on the memories of over 100,000 attendees. From December 8th to December 31st, this spectacular event brought together a harmonious blend of culinary delights, artistic performances, retail experiences, and extraordinary spectacles. Organized by the Department of Culture and Tourism – Abu Dhabi, LIWA VILLAGE emerged as a unique addition to the Liwa Festival, becoming the ultimate winter destination for those seeking an escape from the bustling city.
The Architectural Marvel
At the heart of LIWA VILLAGE lies an architectural wonder, boasting a design that seamlessly blends authenticity and modernity. This sprawling wonderland covers an area 20% larger than its first edition and is divided into seven main zones. Let’s dive into the details of these zones:
SOUK: A Rooftop Marketplace
The traditional Emirati marketplace, SOUK, offers awe-inspiring views from its rooftop. Dive into the heart of Emirati culture and craftsmanship.
OASIS: Past Meets Present
OASIS is a distinctive zone where the past’s beauty converges with the present’s novelty. Explore the fusion of tradition and innovation.
VALLEY: Nature’s Enchantment
In VALLEY, sustainable elements blend with the allure of December’s moonlit sky and the desert’s mystical enchantment. Discover the serene beauty of the desert.
PAVILION: Serenity Unleashed
PAVILION provides a serene and calm escape, a sanctuary to unwind and relax amidst the festivities.
CARNIVAL: Amusement Galore
CARNIVAL is a buzzing amusement park where thrill-seekers find their haven. Experience the adrenaline rush.
PUBG MOBILE: Gaming Paradise
For gaming enthusiasts, PUBG MOBILE is a dedicated zone showcasing the thrills and spills of this battle royale game. Enter the virtual battleground.
MAIN STAGE: Arabic Extravaganza
The MAIN STAGE is where captivating Arabic performances take place every weekend. Immerse yourself in the rich cultural tapestry of the UAE.
Throughout the month, LIWA VILLAGE offered diverse gastronomic offerings to cater to every palate, making it a haven for food enthusiasts seeking new dining experiences. Here’s a taste of what you can find:
- Ninive: Experience Middle Eastern flavors reimagined.
- Seekh by Slaw: Savor the essence of Emirati cuisine.
- Slaw and More: A culinary journey through Emirati traditions.
- Hattam Matar: Traditional flavors with a modern twist.
- BB Social Dining: Fusion of global cuisines in one place.
- Home Bakery: Sweet delights that warm your heart.
- Absolute Zero: Cool off with refreshing beverages.
- Rain and Tryano: Collaborative F&B/Retail experience that’s one-of-a-kind.
- Michelin award-winning Erth: Gastronomic excellence at its best.
- Let’s Cafe: A caffeine haven for coffee lovers.
- Harees Al Fareej: Traditional Emirati dishes that comfort the soul.
- Kabab Zmanawal: The finest kababs in town.
- Mandi Man: Discover the flavors of Arabian rice dishes.
- Mumtaz: A feast of Arabian cuisine awaits.
- Cartel Coffee Roasters: Sip on artisanal coffee creations.
- Dalat AlRayah: The taste of Emirati desserts.
- White, Glaze, and Baskin Robbins: A sweet trifecta for dessert lovers.
- Hoka and Mamacita: A fusion of flavors that tantalize your taste buds.
- Leopardo: European-inspired cuisine with a twist.
- Jiggly Wiggly: Delight in desserts that jiggle.
- Salt: Fast food favorites with a gourmet touch.
- Oro Pizzeria: Authentic Italian pizzas that melt in your mouth.
- IRDK: International flavors at your fingertips.
- GOAT: Savory dishes that leave you craving more.
- Must: A must-visit for delectable delights.
Complementing the culinary experiences were retail pop-ups that offered a mixed range of products from local and international vendors. Attendees had the opportunity to indulge in unique shopping experiences, adding an extra layer of excitement to the festivities. Explore the retail brands that made LIWA VILLAGE a true shopper’s paradise:
- Benefit: Discover beauty products that enhance your radiance.
- Khalatat – Blends of Love: Aromatic blends for a fragrant journey.
- Michael Kors: Fashion that defines elegance.
- FRND of mine: Trendy fashion finds for the style-conscious.
- Elevenish: Curated collections for fashion enthusiasts.
- Odela & Co: Unveil a world of exquisite fashion.
- Carter & White: Luxury fashion with a touch of sophistication.
- Feathers: Jewelry that adds a sparkle to your life.
- Anfansic Dokhoon: Embrace the essence of oriental perfumes.
- Aytamos: Discover unique and exquisite accessories.
- Dukan: Your go-to for lifestyle and fashion.
- IZEL Luxury: Indulge in luxury accessories and fashion.
- OFFEND: A style statement for the bold and daring.
- MQ perfumes: Evoke your senses with exclusive fragrances.
- The Wicker Haven Accessories: Elevate your style with woven wonders.
The cultural tapestry of LIWA VILLAGE was enriched by grand performances on the Main Stage each weekend. Here’s a glimpse of the musical talents that graced the stage:
- Bandar Bin Oweer and Ghareeb Al Mokhles: A musical journey on December 9th.
- Abadi Al Johar, Aryam, and Ayed: Mesmerizing performances on December 23rd.
- Ali Bin Mohamad, Diana Haddad, and Modi Al Shamrni: A night to remember on December 30th.
- New Year’s Eve Spectacle: Khalid Abdulrahman, Eid Al Menhali, Hamad Al Ameri, and a breathtaking display of musical prowess on New Year’s Eve.
The Dazzling Finale
The event’s highlight was the jaw-dropping fireworks and drone show that transformed LIWA VILLAGE into a dazzling sight on New Year’s Eve. LIWA VILLAGE’s night sky became a canvas of light and color, capturing the hearts and imaginations of all in attendance.
The month-long celebration concluded with an impressive 38% increase in the number of visitors compared to the first edition, solidifying LIWA VILLAGE’s positioning as a must-visit winter destination for those who want to experience one of the best lifestyle, entertainment, and culturally enriching desert experiences the UAE has to offer. This remarkable success sets a precedent for the next edition of LIWA VILLAGE to be the season’s most anticipated event, leaving a lasting legacy for years to come.
LIWA VILLAGE, powered by du, in association with Wio Bank, and accelerated by EXCEED, offered a mesmerizing month-long celebration in 2023 that exceeded all expectations. With its unique blend of culture, culinary delights, performances, and retail therapy, it has firmly established itself as a must-visit winter destination in the UAE. As the dazzling fireworks and drone show illuminated the sky on New Year’s Eve, LIWA VILLAGE left an indelible mark on the hearts of all who attended, setting the stage for an even more anticipated next edition. So, mark your calendars and be ready to experience the magic of LIWA VILLAGE in the future.