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In the heart of the United Arab Emirates, a new powerhouse is emerging, one set to redefine the landscape of motorsport in the region. Al-Futtaim Motors, synonymous with quality and innovation, has taken a giant leap into motorsport by launching its dedicated Al-Futtaim Motorsport Division. This division is committed to supporting and expanding the UAE’s thriving motorsport culture and encompasses iconic brands like Toyota Gazoo Racing and Lexus F Performance. This game-changer for motorsport enthusiasts across the UAE, from high-performance vehicles to off-road adventures and even esports racing.
Al-Futtaim Motorsport Division: A New Era in UAE Motorsport
Embracing a Rich Motorsport Legacy
Globally renowned for its motorsport heritage, Toyota has a five-year history, participating in prestigious events such as the World Rally Championship, Formula One, FIA Cross Country World Cup, and the legendary 24 Hours of Le Mans. Toyota’s vehicles have consistently championed the spirit of motorsport at the highest level, from the Toyota Yaris GR WRC to the mighty Toyota Hilux conquering the Dakar Rally.
Lexus: A Luxury Brand in the Fast Lane
Lexus, not to be outdone, made its motorsport debut in 2002 at the illustrious Daytona 24-hour race, securing three consecutive victories from 2006 to 2008. In the UAE, Lexus made waves with the creation of the first-ever Lexus RC F drift car, which made its global debut at the Goodwood Festival of Speed in 2019. Since then, Lexus has ventured into GT3 and GT4 series, endurance racing, hill climbs, off-road rallies, drifting, and more.
Al-Futtaim’s Commitment to the UAE Motorsport Community
Partnering with Home-Grown Events
The Al-Futtaim Motorsport Division is deeply ingrained in the UAE’s motorsport scene, forming partnerships with local sporting events like the UAE Autocross Challenge, the Dubai International Baja, and the Abu Dhabi Desert Challenge. These collaborations promote motorsport and create opportunities for local talent to shine.
Nurturing Talent: The Toyota Gazoo Racing Academy
One of the division’s key initiatives is the Toyota Gazoo Racing Academy, a driver development program that provides aspiring racers with the skills and knowledge needed to excel in motorsport. The program launched earlier this year, is a testament to Al-Futtaim’s commitment to cultivating home-grown talent.
Al-Futtaim Motorsport Division in Action
The Toyota Gazoo Racing MENA Esports Cup
Kicking off its calendar with a bang, the Al-Futtaim Motorsport Division supports the UAE’s participation in the Toyota Gazoo Racing MENA Esports Cup. This exciting competition will see the top two competitors qualify for the regional finals in Amman, Jordan, in October. Esports racing enthusiasts, get ready to rev those virtual engines!
On the Track and Off-Road: Upcoming Events
The division is set to collaborate with several motoring events in the UAE, including the adrenaline-pumping Dubai International Baja and the grueling Abu Dhabi Desert Challenge. Stay tuned for thrilling announcements as the UAE’s motorsport calendar heats up.
Unleashing the Second Edition of the Toyota Gazoo Racing Academy
Following the success of the inaugural edition, the Al-Futtaim Toyota Gazoo Racing Academy is gearing up for its second instalment, slated to launch later this year. With millions of viewers tuning in to watch the action on Shahid, the Arab world’s largest digital streaming service, the academy promises to be a hotbed of talent and excitement. Brandon Hancock, the inaugural edition’s winner, is now proudly wearing the mantle of the Al-Futtaim Toyota Gazoo Racing Off-Road Ambassador for 2023.
Conclusion
The UAE’s motorsport scene is about to hit full throttle with the launch of the Al-Futtaim Motorsport Division. With a rich legacy, iconic brands like Toyota Gazoo Racing and Lexus F Performance, and a commitment to nurturing local talent, this division is set to make waves. Al-Futtaim Motorsport Division is fueling the passion for motorsport across the Emirates, from esports racing to off-road adventures and thrilling collaborations with local events. So, whether you’re a motorsport enthusiast or a budding racer, get ready to join the ride of a lifetime with Al-Futtaim Motorsport Division!
