Langham Hospitality Group Launches Brilliant Loyalty Program

Langham Hospitality Group Launches Brilliant Loyalty Program

Langham Hospitality Group (LHG) is proud to announce the launch of Brilliant by Langham, a loyalty and experiences platform designed to meet the dynamic and evolving needs of its guests.

In an era where hospitality expectations evolve, Langham Hospitality Group (LHG) pioneers a paradigm shift with the launch of Brilliant by Langham. This innovative loyalty and experiences platform redefines guest experiences, promising seamless integration of exclusive benefits, preference-driven services, and unparalleled service excellence. Join us as we delve into the realms of Brilliant and uncover its transformative impact on hospitality landscapes worldwide.

Langham Hospitality Group (LHG) is proud to announce the launch of Brilliant by Langham:

With the unveiling of Brilliant by Langham, LHG charts a new course in guest satisfaction, offering unparalleled experiences across its diverse portfolio of 30 participating hotels. Combining an exclusive benefits program with preference-led offerings, Brilliant epitomizes LHG’s commitment to delivering personalized and captivating journeys for its guests. From the iconic Langham Hotels & Resorts to the innovative Cordis Hotels & Resorts, Brilliant promises an array of tailored experiences designed to exceed expectations.

Elevating Guest Experiences:

Embark on a journey where every moment is crafted to perfection. Brilliant members gain access to exclusive room rates and discounts at over 100 restaurants, ensuring unparalleled value throughout their stay. Furthermore, members earn status and award points, paving the way for bespoke experiences and elevated privileges. With tier levels determined by accumulated stays and amenities usage, Brilliant rewards loyalty in its purest form, fostering enduring connections with esteemed guests.

Personalized Experiential Offerings:

Beyond traditional perks, Brilliant introduces a realm of personalized experiential offerings curated to delight and inspire. From private cooking lessons with celebrity chefs to immersive cultural encounters, Brilliant transforms ordinary stays into unforgettable memories. Whether it’s a nature walk infused with mindfulness or a themed tea party in picturesque locales, Brilliant ensures every experience resonates with the individual preferences of its discerning members.

Empowering Hospitality Encounters:

At the heart of Brilliant lies a commitment to empower hospitality encounters, as articulated by LHG’s CEO, Bob van den Oord. By leveraging immediate benefits, understanding guest preferences, and crafting bespoke offerings, Brilliant revolutionizes the guest experience landscape. With a focus on building lasting memories, Brilliant heralds a new era of hospitality, redefining standards and setting benchmarks for the industry.


As Brilliant by Langham prepares to go live on 29th February, it signals a watershed moment in hospitality loyalty programs. Brilliant’s promise of personalized experiences, exclusive benefits, and unwavering commitment to service excellence emerges as the beacon of a new era in guest satisfaction. Join us as we embark on this transformative journey, where every moment is Brilliant.

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