In October, the world turns pink to support Breast Cancer Awareness Month. Ideal Standard, a global leader in innovative bathroom solutions, stands at the forefront of this meaningful campaign. They have taken it upon themselves to spread breast cancer awareness through exclusive events and initiatives. Ideal Standard’s Pinktober campaign celebrates unity, creativity, and the fight against breast cancer, from floral workshops to inspiring artwork.
The Pinktober Kickoff
October 11th: A Message of Hope
On October 11th, Ideal Standard commenced its Pinktober campaign with a flourish. They organized a Floral Arrangement Workshop, a perfect blend of creativity and a message of hope, strength, and unity. Dr. Deborah Mukherji, Medical Oncologist at CMC Hospital Dubai and Associate Professor at the American University of Beirut, led an informative session on breast cancer, including guidance on self-examination.
Uniting in Creativity
Following the informative session, participants dived into a creative floral workshop. Here, they crafted symbolic pink ribbons using flowers, symbolizing the empowerment of women and fostering comfort in their skin. These personal creations served as tangible symbols of support and unity.
Dr. Deborah Mukherji Speaks
The Voice of Expertise
Dr. Deborah Mukherji emphasized the importance of raising awareness in October, stating, “Breast cancer is the most common cancer diagnosed in women. By raising awareness in October, we can all contribute to improving early diagnosis and curing breast cancer.”
Artistry Meets Awareness
Universities Join the Cause
Understanding the profound impact of art in conveying meaningful messages, Ideal Standard extended invitations to five teams from various universities across the UAE. Their mission? To create artwork on pink vessels from the exclusive Atelier Collections. This initiative aimed to instil in students the significance of prioritizing their health from a young age.
Celebrating Art and Awareness
The most outstanding artworks created by these students were rewarded with special gifts and accolades during a celebratory event on October 18th. All the artworks the students crafted were displayed, allowing attendees to appreciate the creative process and the inspiration behind each piece.
A Talk on Self-Examination
Internal Event on October 20th
Ideal Standard extended its commitment to breast cancer awareness to its staff members. On October 20th, they hosted an internal event where Dr Saumya Sundaram Bulusu, a Specialist Obstetrics and gynaecologist at NMC Royal Hospital, gave a talk and shared valuable tips on self-examination.
Frederick Trzcinski’s Perspective
VP Marketing and Innovation Speaks
Frederick Trzcinski, VP of Marketing and Innovation at Ideal Standard MENA, expressed the company’s pride in supporting breast cancer awareness. He believes in the unifying power of creativity to effect positive change. Through events like the Floral Arrangement Workshop and engagement with talented students to create meaningful art, Ideal Standard aims to inspire everyone to ‘think pink’ and join the fight against breast cancer. Frederick Trzcinski concludes, “Together, we can make a difference by promoting early detection and treatment.”
Breast Cancer Awareness Continues
As Pinktober unfolds, Ideal Standard remains unwavering in its support for the battle against breast cancer. Their dedication to raising awareness through creativity and education exemplifies their commitment to a world where breast cancer is treatable and preventable.
Ideal Standard’s Pinktober campaign is a testament to their commitment to a healthier, breast cancer-free world. Through art, education, and unity, they’ve embarked on a journey to make breast cancer preventable and treatable. As October progresses, their unwavering support continues to shine a spotlight on the importance of early detection and treatment, bringing us one step closer to a future without breast cancer.