
In the dynamic world of sports and fitness, there are moments that redefine the way we view athleticism. Hyrox Dubai, the first-ever edition of an adrenaline-pumping fitness competition, is one such moment. This article delves into the exhilarating partnership between Under Armour and Hyrox Dubai, highlighting the athletes, the event, and the cutting-edge gear that propelled this unforgettable experience.
Under Armour: The Performance Partner
Under Armour, a household name in the world of sports apparel and accessories, stepped into the spotlight as the official performance partner of Hyrox Dubai, held on the 2nd of September. This partnership marked the convergence of innovation, endurance, and athleticism.
Power-Packed Athletes
- Gada Shaikli: Inspiring Change in the Middle East
- Gada Shaikli, an Iraqi national, embarked on her competitive sports journey after becoming a mother of three. Her remarkable transformation into a role model for women in the Middle East exemplifies the power of determination and resilience.
- Seena Akbary: The Energy Camp Founder
- Seena Akbary, an American athlete and the founder of Energy Camp, specializes in athletic performance training, with a focus on martial arts, strength, conditioning, and mental coaching. His expertise brought a unique dimension to the competition.
- Abdulrahman Sulayman: Fitness Enthusiast and Entrepreneur
- Abdulrahman Sulayman, an Egyptian national, is not only a fitness enthusiast but also a high-profile fitness coach and athlete. His presence added a layer of excellence to Hyrox Dubai.
Under Armour’s Commitment
Kaarina Pagil, VP of Athlocity, expressed her enthusiasm, stating, “The Middle East is witnessing consistent growth in sports events, driven by soaring investments, increasing participation, and world-class championships. We are thrilled to support this passion for sports as the official performance partner of the Hyrox Challenge and to empower participants as they navigate a series of intense workouts, strategically designed to challenge every aspect of their physical abilities. As the No. 1 training brand globally and in the UAE, we are committed to fostering a sense of community within the fitness world.”

The Hyrox Dubai Experience
Hyrox Dubai was designed to cater to fitness enthusiasts and athletes from various disciplines. It seamlessly combined running and functional workouts, offering a unique challenge to individuals of different abilities.
The Challenge
- Eight Exercises, One Goal
- The contest featured a series of eight exercises, ranging from skiers to sled pushing, burpees, rowing, and wall balls. Each exercise was strategically selected to test the participants’ physical limits.
- Under Armour’s Role
- Under Armour played a pivotal role in empowering athletes with innovative performance apparel and footwear solutions. Notably, the Tribase Reign 5 and Flow Dynamic footwear made a significant impact during the event.
- UA Tribase™ Reign 5: This footwear maximizes ground contact and grip, making it ideal for cross-training, a crucial component of the competition.
- Flow Dynamic: This innovative technology eliminates rubber outsoles, creating a lightweight and seamless ride for athletes, essential for performance in Hyrox Dubai.
Inspiring the Next Generation
Under Armour is not just a brand; it’s a commitment to inspiring the next generation of athletes in the region. Through groundbreaking innovation and cutting-edge performance solutions, Under Armour empowers athletes to conquer challenges that test their strength, endurance, and agility.

FAQs: Your Questions Answered
Q: What is Hyrox Dubai?
A: Hyrox Dubai is a fitness competition that combines functional workouts with competitive racing, offering an intense and exhilarating experience for participants and spectators.
Q: Who are some of the notable athletes at Hyrox Dubai?
A: Athletes like Gada Shaikli, Seena Akbary, and Abdulrahman Sulayman showcased their incredible skills and determination at the event.
Q: What is the significance of Under Armour’s partnership with Hyrox Dubai?
A: Under Armour’s partnership brings innovation and performance gear to the competition, elevating the overall experience for athletes.
Q: How can I get involved in fitness events like Hyrox Dubai?
A: You can explore local fitness events, join training programs, and stay updated with upcoming competitions to participate and challenge yourself.
Q: What are the key benefits of Under Armour’s Tribase Reign 5 and Flow Dynamic footwear?
A: Tribase Reign 5 offers excellent ground contact and grip, while Flow Dynamic provides a lightweight and seamless ride, enhancing performance during intense workouts.
Q: How can I stay connected with Under Armour’s latest innovations and events?
A: Follow Under Armour’s official channels, visit their website, and engage with their community to stay informed about their latest products and partnerships.
Conclusion
The partnership between Under Armour and Hyrox Dubai marks a significant chapter in the world of sports and fitness. As Under Armour continues to inspire the next generation of athletes, events like Hyrox Dubai serve as a testament to the limitless potential of human performance. With innovation at its core, Under Armour is shaping the future of fitness, one competition at a time.