The world-renowned esports and gaming festival, GAMERGY, is set to make its grand debut in the MENA region from January 30th to February 1st, 2025, hosted by IMKAN Misr at Alburouj New Heliopolis, Cairo, Egypt. This revolutionary event, spearheaded by MENATech Entertainment—a subsidiary of GGTech—promises to redefine the region’s esports and gaming landscape. The festival is a result of strategic collaborations with ievents, Influence Group, and eProjects LLC, showcasing MENA’s meteoric rise as a pivotal esports hub.
A Booming Gaming Industry in MENA
The global gaming industry, valued at $131 billion in 2017, is forecasted to grow to a staggering $221 billion by the end of 2024. With 3 billion gamers globally, the industry’s expansion reflects its immense cultural and economic significance. In the MENA region, the gaming market reached an impressive $7.2 billion in 2023, driven by approximately 70 million gamers, of which Egypt contributes 58%, representing around 40 million gamers, including 7 million esports enthusiasts. This surge underscores MENA’s critical role in shaping global gaming trends.
Visionary Leaders Supporting GAMERGY
The launch of GAMERGY Egypt was unveiled at a high-profile press conference attended by notable figures, including:
- Mr. Ahmed Abdel Khaleq, General Manager of Tourism and Sports Events, Ministry of Youth and Sports.
- Sherif Abdel Baki, President of the Egyptian Esports Federation.
The event is proudly sponsored by Red Bull, with media support from CairoScene, El Fasla, Cairo 24, and Yalla Kora. NRJ Radio serves as the official radio partner, while TicketsMarche handles ticketing.
Strategic Statements from Industry Leaders
Mario Perez Guerreira, CEO of MENATech Entertainment, highlighted the significance of GAMERGY as a platform for immersive entertainment and technological innovation, stating, “This event positions Egypt as a global esports contender.”
Similarly, Eng. Sherif Elbassiouny, CEO of eProjects LLC, emphasized Egypt’s growing talent pool, declaring, “Hosting GAMERGY Egypt is a commitment to nurturing local talent and attracting global investments.”
What to Expect at GAMERGY 2025
1. Diverse Gaming Zones
The event spans three electrifying days, featuring six dedicated gaming zones designed to cater to every gaming enthusiast:
- Esports Tournaments: Compete for over EGP 2 million in cash prizes.
- Casual Gaming Arenas: Engage in friendly matches across various formats.
- Virtual Reality (VR) and Augmented Reality (AR): Experience cutting-edge gaming technologies.
- Interactive Content Creator Sessions: Meet international and local gaming influencers.
- Cosplay Competitions: Showcase creativity with themed costumes.
- Retail and Merchandise Stores: Shop exclusive gaming gear and memorabilia.
2. Live Entertainment and Activities
GAMERGY 2025 is more than just gaming. Attendees can enjoy:
- Daily Concerts: Performances by renowned artists and DJs.
- Panel Discussions: Industry experts discussing trends, opportunities, and challenges in esports.
- Family-Friendly Activities: Fun experiences for all age groups.
3. Celebrity Presence
The festival’s official ambassador is Marwan Serry, an esports influencer and TV presenter for beIN Sports. His participation is set to draw massive crowds and elevate the festival’s profile.
Global Legacy of GAMERGY
Since its inception in 2011, GAMERGY has successfully hosted over 20 editions across Spain, Argentina, Mexico, the USA, Panama, and El Salvador. This legacy underscores its position as a dominant force in the esports industry, and the inaugural MENA edition aims to carry forward this legacy with grandeur.
Why GAMERGY Egypt Matters
Hosting GAMERGY in Egypt is a testament to the country’s esports potential and growing talent pool. With the government’s support and strategic partnerships, the festival will:
- Cement Egypt’s position as a regional esports hub.
- Attract global investments in gaming and digital entertainment.
- Provide a platform for local gamers to compete internationally.
- Foster innovation in immersive entertainment technologies.
Event Details and Ticketing
Mark your calendars for this game-changing event:
- Dates: January 30th – February 1st, 2025
- Location: Alburouj New Heliopolis, Cairo, Egypt
- Ticketing Partner: TicketsMarche
Tickets will be available for purchase soon, offering a variety of packages to ensure an inclusive and exciting experience for all attendees.
Conclusion
GAMERGY 2025 is poised to be a landmark event, heralding a new era for esports in MENA. With its innovative lineup, strategic collaborations, and focus on local talent, the festival is set to solidify Egypt’s role as a global gaming powerhouse. Don’t miss this opportunity to be part of history in the making.
