In a world where businesses are increasingly recognizing their responsibility towards society and the environment, Miral, a key player in Abu Dhabi’s tourism industry, has taken a bold step. They’ve unveiled a comprehensive Corporate Social Responsibility (CSR) strategy designed to foster positive impact across various facets of society. In this article, we’ll delve into Miral’s CSR strategy, its objectives, and the remarkable initiatives that are set to transform communities and the environment.
Miral’s CSR Strategy Unveiled
Miral’s commitment to its people, communities, and the environment has been unwavering. Now, they’re taking it a step further with their CSR strategy. This strategy is not just a statement but a tangible plan that encompasses over 80 initiatives and programs that will be rolled out in the next two years. These initiatives will not only impact Miral as a company but also extend to its subsidiaries, including Miral Experiences, Miral Destinations, and Yas Asset Management.
The Voice of Miral: Mohamed Abdalla Al Zaabi
Mohamed Abdalla Al Zaabi, Group CEO of Miral, underscores the importance of this initiative. He emphasizes how Miral aims to create experiences that contribute not only to the growth of Abu Dhabi’s tourism but also leave a positive mark on the communities they engage with. The strategy is designed to benefit three key pillars: people, community, and the environment. By aligning with the United Nations Sustainable Development Goals, Miral seeks to position Abu Dhabi as a global leader in eco-tourism and sustainable tourism.
CSR in a Global Context
The relevance of CSR has been growing worldwide. In the UAE, the CSR UAE Fund, established in 2018, envisions the nation as a global leader in Corporate Social Responsibility. Miral’s group strategy mirrors this vision, focusing on innovative and sustainable community interventions. These interventions are closely aligned with the United Nations Sustainable Development Goals and will be overseen by a dedicated steering committee. Over the next two years, Miral Group aims to transform into a socially responsible organization with a strong commitment to over 80 strategic and transformative initiatives.
The Eight Pillars of Miral’s CSR Strategy
Miral’s CSR strategy revolves around eight key pillars, each directly aligned with the UN Sustainable Development Goals. Let’s explore these pillars:
1. Skill Development & Livelihood
Miral recognizes the importance of equipping individuals with skills and livelihood opportunities that empower them for a brighter future.
Education is a cornerstone of development. Miral’s initiatives in this pillar aim to enhance educational access and quality.
3. Social Welfare
Miral’s commitment to social welfare involves programs that support vulnerable populations and improve their well-being.
4. Health & Wellness
Health is wealth, and Miral aims to promote healthier lifestyles and access to quality healthcare within communities.
5. Promotion of Sports
Through sports, Miral fosters physical well-being, teamwork, and community engagement.
6. Arts, Culture & Tourism
Miral acknowledges the cultural richness of its destinations and is dedicated to promoting arts, culture, and tourism experiences.
Environmental sustainability is a top priority for Miral. They strive to minimize their environmental footprint while maximizing growth.
8. Animal Welfare
Miral’s commitment extends to our furry friends. Initiatives under this pillar focus on the well-being and protection of animals.
Aligning with Brand Pillars
These eight pillars are not only in harmony with the UN Sustainable Development Goals but also mirror Miral Group’s brand pillars. These brand pillars are:
- People: Recognizing the commitment and passion of Miral’s employees and their development.
- Community: Highlighting the positive impact of Miral’s experiences and destinations on the communities they serve.
- Environment: Showcasing Miral’s dedication to balancing growth with environmental sustainability.
Towards a Brighter Future
As Miral embarks on this CSR journey, they are committed to regular updates and progress announcements. Guided by their ambition to be customer-centric and contribute to Abu Dhabi’s economy diversification, Miral aims to continue growing Yas Island as a premier destination while delivering new leisure and entertainment experiences that generate sustainable value.
Conclusion: A Brighter Tomorrow with Miral’s CSR
Miral’s Corporate Social Responsibility strategy is not just about ticking boxes; it’s about creating lasting positive change. By focusing on people, community, and the environment, Miral aims to leave an indelible mark on society. As they align with global sustainability goals, their vision of a brighter future for Abu Dhabi and the world is coming to life. Stay tuned as Miral unveils more transformative initiatives and continues to make a difference, one step at a time.