Etihad Guest, Etihad Airways’ award-winning loyalty programme, has taken a significant step forward by extending its partnership with Pointspay. This move marks the introduction of a groundbreaking new solution to the Middle East region later this year. This innovative collaboration will enable members to earn and redeem Etihad Guest miles via online retailers, offering unprecedented value and convenience.
Transforming Loyalty with Seamless Integration
The new solution is set to revolutionize the way Etihad Guest members interact with their loyalty programme. This solution allows members to seamlessly incorporate their Etihad Guest miles into their daily shopping experiences. This transformation will allow members to save money, broaden their earning and redemption options, and expedite their journey towards exciting rewards such as upgrades and exclusive offers.
Mark Potter, Managing Director of Etihad Guest, expressed his enthusiasm: “We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to partner with Pointspay on this new payment solution, allowing our members to earn and pay at online retailers seamlessly using their Etihad Guest Miles.”
Enhancing Member Experiences through Strategic Partnerships
Dominic Hofer, CEO of Pointspay, highlighted the significance of this partnership: “We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white-label solution. This collaboration represents another significant milestone in Pointspay’s global mission to innovate and enhance loyalty programmes. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.”
This partnership means a more integrated and valuable loyalty programme for Etihad Guest members. By earning and redeeming miles across a diverse array of retail partners within the Etihad Guest ecosystem, members can experience enhanced flexibility and rewards.
Benefits for Retailers: Engaging a Loyal Customer Base
Retailers stand to gain significantly from this partnership. The collaboration with Etihad Guest gives retailers a powerful tool to engage with millions of loyal members. Supported by extensive omnichannel marketing and advertising opportunities, this partnership will increase customer retention and engagement, ultimately driving more sales.
Pete Howroyd, Pointspay’s CMO, elaborated on the benefits for retailers: “Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to Pointspay’s trusted network of global shops providing the ability to earn and redeem miles via our payment solution. Through our patented technology, Pointspay allows online shops to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members.”
Driving Innovation in Loyalty Programmes
Etihad Guest and Pointspay’s collaboration is a testament to their commitment to innovation and enhancing the member experience. By leveraging advanced technology and strategic partnerships, they are setting a new standard for regional loyalty programmes. This partnership benefits members and retailers and positions Etihad Guest as a leader in the loyalty programme landscape.
Member-Centric Approach: Convenience and Rewards
The core of this partnership is the member-centric approach that prioritizes convenience and rewards. By enabling members to earn and redeem miles through their everyday shopping activities, Etihad Guest is making it easier for members to benefit from their loyalty programme. This seamless integration into daily life is designed to enhance the overall member experience, making the Etihad Guest programme more appealing and valuable.
A Vision for the Future
Etihad Guest and Pointspay are focused on the present and have a clear vision for the future. Their commitment to continuous improvement and innovation ensures that the loyalty programme will evolve to meet members’ changing needs. This forward-thinking approach guarantees that Etihad Guest will remain at the forefront of loyalty programmes, offering unmatched value and convenience to its members.
In conclusion, the extended partnership between Etihad Guest and Pointspay marks a significant milestone in the evolution of loyalty programmes in the Middle East. This innovative solution offers unparalleled value and convenience by allowing members to earn and redeem miles through a wide range of retail partners. The collaboration benefits both members and retailers, driving engagement and sales while setting a new standard for loyalty programmes.
