In the fast-paced world of motorsport, the Formula 1 Etihad Airways Abu Dhabi Grand Prix stands as a pinnacle of excitement, speed, and glamour. As the event season kicks into high gear, Ethara, the driving force behind this iconic race weekend, is making headlines not only for its thrilling races but also for its commitment to sustainability.
In this article, we’ll delve into Ethara’s groundbreaking sustainability initiatives, which are set to redefine the Grand Prix experience. From a cutting-edge mobile app to an electric truck parade and a solar power car park system, Ethara is pushing the boundaries of eco-friendly event hosting.
Ethara’s Journey Towards Sustainability
Sustainability isn’t just a buzzword for Ethara; it’s a guiding principle. Over the years, Ethara has achieved significant milestones in its sustainability journey. This commitment to a greener future is evident through its achievement of the FIA 3-Star Certification and its role as a signatory to the United Nations Sports for Climate Action.
The All-New Abu Dhabi GP Mobile Application
As the 15th edition of the Abu Dhabi Grand Prix approaches, anticipation is building, not only for the race but also for the launch of the all-new Abu Dhabi GP mobile application. This cutting-edge platform promises to be the ultimate hub for fans, offering real-time updates on the event’s latest information.
But the app’s functionality doesn’t stop there. Ethara is also tackling the issue of physical ticket waste by integrating ticket management directly into the app. This bold move aligns with their sustainability goals and reduces the need for traditional paper tickets.
Going Green with the App
Ethara’s commitment to sustainability is evident in every aspect of the Abu Dhabi GP app. One standout feature is its innovative sustainability-first initiative. This initiative encourages the thousands of fans inside the Yas Marina Circuit venue to adopt eco-friendly practices.
Fans who reduce waste, reuse items, and recycle diligently have the chance to win exclusive discounts and experiences at the venue for the upcoming year. It’s a win-win situation, promoting sustainability while rewarding dedicated fans.
The Electric Truck Parade
Tradition meets innovation as the Formula 1 Driver Parade receives a modern twist. Ethara is introducing an all-new electric truck parade, making its debut at the Formula 1 Etihad Airways Abu Dhabi Grand Prix. This electrifying addition is set to captivate fans while emphasizing the importance of eco-conscious choices.
Harnessing Solar Power
As the host of the Abu Dhabi Grand Prix, Ethara and Yas Marina Circuit are taking a major step towards sustainability with their partnership with Emerge. This collaboration involves the introduction of a new solar power car park system within the venue.
This strategic, long-term project is projected to generate approximately 30% of the circuit’s total annual energy demand, significantly reducing the need for additional energy sources. It’s a shining example of Ethara’s dedication to sustainability and aligns perfectly with Formula 1’s Net Zero strategy.
Ethara’s Sustainability Impact
Ethara’s sustainability efforts are not just symbolic; they’re practical, impactful, and future-oriented. Danny Klima, the Venues Portfolio Director, leads numerous sustainability-focused initiatives and believes in the power of gradual progress.
“The biggest focus is ensuring we are continuing to make consistent steps forward towards more sustainable practices as a whole, and bringing our Partners and loyal fans along with us towards our sustainability goals,” said Klima.
Engaging Fans in Sustainability
Ethara understands the importance of engaging fans in sustainability efforts. With record attendances expected at this year’s Abu Dhabi Grand Prix, the opportunity to influence eco-conscious choices becomes even more critical. Ethara is keen to involve fans in both small and big ways on this sustainable journey.
Ethara’s 2023 Milestones
In 2023, Ethara is experiencing substantial growth, and its sustainability initiatives are evolving in innovative ways.
Track-Wide LED Lighting
Yas Marina Circuit’s new track-wide LED lighting system is a game-changer. Not only does it enhance the race experience, but it also significantly reduces total connected power requirements across the 5.28km track. This technology is a testament to Ethara’s commitment to merging sustainability with innovation.
Solar Panelling on Abu Dhabi Hill
One of the most iconic features of the Abu Dhabi Grand Prix is the view from Abu Dhabi Hill. Now, this picturesque spot is getting a sustainability upgrade. Solar panelling is being introduced across Abu Dhabi Hill, adding practical eco-friendly features to the event.
Ethara’s Sustainability Accolades
Ethara’s dedication to sustainability has not gone unnoticed. In recent years, the organization has achieved key milestones that align with Formula 1’s sustainability objectives.
Recognitions and Certifications
- FIA 3-Star Certification
- United Nations Sports for Climate Action pledge
- International Standards Organisation ISO 20121 for Sustainable Event Management
- ISO 14001 for Environmental Management
These accolades recognize Ethara’s commitment to sustainability in both planning and operation.
As the 15th edition of the Formula 1 Etihad Airways Abu Dhabi Grand Prix approaches, Ethara’s commitment to sustainability shines brightly. From the innovative Abu Dhabi GP mobile app to the electrifying electric truck parade and the game-changing solar power car park system, Ethara is leading the way in eco-friendly event hosting.
With a focus on consistent progress, fan engagement, and a growing list of accolades, Ethara is setting the bar high for sustainable practices in the world of motorsports. As fans, partners, and stakeholders come together for this historic event, they’re not just witnessing thrilling races; they’re actively contributing to a more sustainable future.
Join Ethara on this exciting journey towards a greener, more sustainable Grand Prix experience. Embrace the race, and embrace sustainability – they’re both part of Ethara’s winning formula.