The 31st edition of the Jewellery & Watch Show Abu Dhabi (JWS), held at the iconic ADNEC Centre in Abu Dhabi, promises an extraordinary experience for jewellery lovers from November 13 to 17, 2024. This prestigious event is not just a showcase of the most exquisite pieces from international brands but also serves as a platform for homegrown Emirati designers to present their unique creations, blending tradition and innovation. Among the standout participants at this year’s exhibition are Azl Jewels, MAS Jewels, Harf w Naqsh Jewellery, Masah Jewellery, and Signature Jewellery, each presenting distinctive collections that celebrate their cultural heritage and artistic vision.
A Platform for Emirati Artistry: A Look at the Show’s Focus on Local Designers
The Jewellery & Watch Show Abu Dhabi 2024 offers an exceptional opportunity to explore the profound creativity of Emirati designers, whose collections reflect the deep cultural significance of the UAE. These designers are not only reinterpreting traditional jewellery techniques but are also crafting pieces that speak to a modern aesthetic, embodying a fusion of history, art, and luxury.
The event serves as a vital avenue for showcasing the incredible craftsmanship of local artisans, giving international visitors a glimpse into the rich culture and legacy of the UAE. For local buyers, it’s a chance to engage with the designers directly, gaining insight into the inspiration and craftsmanship that goes into every piece.
Azl Jewels: Timeless Elegance by Muhra and Shamsa Alblooshi
Azl Jewels, founded by the creative duo Muhra and Shamsa Alblooshi, is an embodiment of historical elegance and craftsmanship. Inspired by the jewellery of ancient royalty, their collections are a true testament to the duo’s love for art and history. Muhra Alblooshi, an art historian and designer, shares that Azl Jewels was born from the desire to create jewellery that lasts for generations, akin to a piece of art that can be passed down through time.
At the JWS 2024, Azl Jewels is unveiling an exclusive collection featuring Burmese rubies and diamonds, specially crafted to cater to those who appreciate timeless beauty and intricate detailing. Each piece tells its own story, with designs that combine classic gemstones and traditional techniques, offering a perfect blend of vintage charm and modern elegance.
Visitors to Azl Jewels at Stand 3305 will have the opportunity to meet Muhra Alblooshi in person and learn about the stories behind each masterpiece. The brand’s focus on sustainable luxury and the use of natural gemstones underscores its commitment to creating jewellery that lasts.
MAS Jewels: A Contemporary Take on Middle Eastern Heritage
MAS Jewels, founded by Noura Alsarraj, is a celebration of Middle Eastern heritage, seamlessly blending tradition with contemporary artistry. Based in Dubai, Noura’s brand aims to connect people to their cultural roots while embracing modern jewellery designs that make bold statements. Noura believes that jewellery is more than just an accessory—it’s a cultural connection, a piece that carries the story of the wearer and their heritage.
For JWS 2024, MAS Jewels is showcasing a stunning collection inspired by landscapes, nature, and cultural motifs, which are brought to life with rare gemstones and exclusive color palettes. The collection features bold necklaces, statement rings, and earrings that speak to both elegance and modernity. These pieces are designed to capture attention, making them perfect for those who appreciate both timeless beauty and modern sophistication.
The highlight of MAS Jewels’ offerings at JWS 2024 is its collection of exquisite necklaces and rings, which combine bold designs with intricate details. For those seeking to add a statement piece to their collection, MAS Jewels provides an opportunity to acquire unique designs at exclusive show rates.
MAS Jewels can be found at Stand 3300 from November 13 to 17, with opportunities to purchase these exclusive pieces and learn more about the brand’s unique perspective on jewellery design.
Harf w Naqsh Jewellery: Capturing Emirati Artistry and Innovation
Harf w Naqsh Jewellery, a brand known for its innovative creations, showcases how Emirati craftsmanship can evolve while preserving the essence of tradition. This collection is perfect for those looking for jewellery that not only makes a statement but also reflects cultural significance.
With a focus on intricate engravings, modern silhouettes, and heritage-inspired designs, Harf w Naqsh Jewellery is a testament to the creative energy and craftsmanship of Emirati artisans. The brand’s pieces are designed to appeal to those who value creativity and luxury, providing a unique blend of modern and traditional influences.
Masah Jewellery: Exquisite Craftsmanship Meets Modern Luxury
Masah Jewellery is another standout at the Jewellery & Watch Show Abu Dhabi 2024. Known for its commitment to quality and luxurious designs, Masah Jewellery presents a range of high-end pieces that combine timeless elegance with contemporary trends. The brand’s intricate designs are perfect for buyers looking for unique, one-of-a-kind jewellery pieces that embody luxury and heritage.
Masah Jewellery offers bold rings, delicate necklaces, and statement earrings that cater to modern tastes while maintaining deep cultural significance. Each piece reflects the designer’s commitment to using the highest quality materials and employing traditional techniques, ensuring that every item is as enduring as it is beautiful.
Signature Jewellery: A Tribute to Emirati Culture and Modern Artistry
Signature Jewellery is renowned for its ability to create pieces that balance Emirati tradition with global luxury trends. The brand offers a stunning collection of bespoke jewellery, perfect for those who seek pieces that resonate with personal significance while also embracing contemporary elegance.
With its focus on precious metals, exotic gemstones, and innovative designs, Signature Jewellery is a brand that appeals to discerning buyers who want jewellery that’s both culturally rich and timelessly stylish.
Celebrating the UAE’s Rich Heritage at JWS 2024
The Jewellery & Watch Show Abu Dhabi 2024 is a significant event that not only celebrates the beauty and artistry of global jewellery brands but also highlights the rich cultural legacy of the UAE through its local designers. Each of the participating Emirati brands brings its own unique perspective on jewellery design, showcasing the fusion of traditional techniques with modern aesthetics.
The event serves as a perfect platform for Emirati designers to engage with a global audience, share their creative visions, and promote their exceptional craftsmanship. The showcase of Azl Jewels, MAS Jewels, Harf w Naqsh Jewellery, Masah Jewellery, and Signature Jewellery offers attendees the opportunity to experience jewellery that tells a story of both the past and the future.
Visit the Jewellery & Watch Show Abu Dhabi 2024
JWS 2024 is open to the public until November 17, 2024, at the ADNEC Centre Abu Dhabi. This prestigious event provides an unmissable chance to explore the latest in jewellery design, luxury watches, and exclusive offers from renowned brands. Visitors can register for free at https://register.jws.ae/reg-start.aspx or directly at the event’s main gate.
For those who appreciate timeless craftsmanship and luxury design, the Jewellery & Watch Show Abu Dhabi 2024 is an essential event to attend. Whether you are a jewellery enthusiast, collector, or simply looking to invest in exquisite, culturally significant pieces, this exhibition has something for everyone.
