Dubai CEO Masters 2024 – Where Golf Meets Networking!

Dubai CEO Masters 2024 - Where Golf Meets Networking!

Explore the Dubai Sports Council CEO Masters 2024 event, happening at Trump International Golf Course in Damac Hills, UAE.

The Dubai Sports Council CEO Masters 2024 is set to make waves in the golfing world as it returns to the stunning Trump International Golf Course in Damac Hills on Saturday, January 6th, 2024. This prestigious event, sponsored by Thriwe, promises a unique fusion of golf, networking, and business, all in the captivating backdrop of Dubai. In this comprehensive article, we will delve deep into the various facets of this event, highlighting its significance in promoting golf as a business networking and tourism tool in the UAE and the wider region.

A Golfer’s Paradise: Trump International Golf Course

The Trump International Golf Course, nestled in the heart of Damac Hills, provides an idyllic setting for the CEO Masters. Its lush fairways and impeccable design offer an unparalleled golfing experience that attracts enthusiasts worldwide.

A Commitment to Golf and Business

The Dubai Sports Council’s unwavering commitment to golf is evident through the CEO Masters. This event serves as a testament to their dedication to promoting golf as not just a sport but as a potent business networking and tourism tool in the UAE and the region.

A Lineup of Distinguished Sponsors

The CEO Masters boasts an impressive lineup of sponsors, each contributing to the event’s success. Thriwe, the Gold Sponsor, leads the charge in the banking loyalty program industry. Silver sponsors, including AARO Middle East, Unique Properties, and Suitsupply, add their unique flair to the event. Bronze sponsors like The Macallan, eGolf Megastore, MyGolf, GAT Consulting, Papa Johns, Dubai Refreshments, and Wellness We Need, along with other expected sponsors, enrich the event’s experience.

The Gathering of Golfing Titans

Over 110 top golfing executives and government representatives across the UAE will convene for the shot-gun tournament. This gathering of influential figures underscores the event’s significance and role in promoting golf in the region.

A Unique Format: The 18-Hole Team Shambles

The CEO Masters stands out with its 18-hole team shambles format. This interactive and engaging format fosters competition and valuable networking opportunities, making it a unique experience for participants.

A Gala Evening: Networking Beyond Golf

The tournament concludes with a formal dinner presentation overlooking the Trump course. Hosted by H.E. Saeed Hareb, the Secretary General of Dubai Sports Council, this evening promises discussions about the immense value of golf in business networking and tourism. Cricketing legend Kapil Dev will grace the occasion, adding a touch of celebrity glamour to the awards ceremony presented by Thriwe and AARO.

A Vision Realized: Russell Yeomans’ Insight

Russell Yeomans, the founder of Sport2Business events, shares his enthusiasm for the CEO Masters. He emphasizes how the event’s popularity continues growing and commends sponsors’ involvement like Thriwe, Unique Properties, and others. Trump International’s expertise in hosting corporate days adds to the event’s allure.

Thriwe’s Strategic Partnership

Dhruv Verma, Founder & CEO of Thriwe, reaffirm their commitment to golf and sports in the region. He expresses their excitement about bringing International Legend Kapil Dev to the event and the opportunity for winners to participate in the Hyderabad event. Additionally, winners receive an invitation to the Race To Phuket National Final, further enhancing prestige.

Unique Properties’ Strategic Perspective

Arash Jalali, CEO of Unique Properties, underscores the growth and importance of the CEO Masters. He looks forward to inviting senior clients and connecting with golfing executive leaders. This event is just one of Unique Properties’ many collaborations with S2B in 2024, reflecting the value of the UAE’s Executive Golfing network.

GAT Consulting’s Positive Experience

Neil Mitchell from GAT Consulting, a new sponsor, shares his excitement about participating in the 2024 CEO Masters. Having had a positive experience with the 2023 Race To Phuket, GAT Consulting is eager to promote its new consulting business. The event’s professionalism and the attendees’ calibre align perfectly with their brand.

Dubai Sports Council’s Ongoing Commitment

The Dubai Sports Council’s commitment to creating a 7-star golfing, dinner, and networking experience for key business leaders in the UAE is unwavering. Recognizing golf’s impact on tourism and business, this event brings together major public and private businesses, offering a unique networking opportunity.

Insights from Ahmad Ibrahim Busherin

Ahmad Ibrahim Busherin, Head of Community Events at Dubai Sports Council, emphasizes the CEO Master’s role in creating a unique networking platform. He highlights the presence of senior representatives from major UAE businesses, making it a golden opportunity for attendees and sponsors.

S2B’s Expansive Role

Russell Yeomans, from S2B, highlights the significant role of the CEO Masters in their calendar of events. This high-profile amateur golfing event is just the tip of the iceberg, with S2B managing 70 amateur events in 2024, including the Race To Laguna Phuket and weekly events at the Floodlit Faldo course.

The Event to Be Seen At

The CEO Masters has cemented its status as the event to be seen at for amateur golfers. The increasing number and quality of sponsors reflect its growing prominence. The day’s focus on business networking, with creative activations on the golf course, ensures an entertaining experience for demanding executive golfers.

A Year of Golfing Growth

The year 2023 witnessed remarkable growth in professional and amateur golf in the UAE. With 2024 on the horizon, the region anticipates even more growth with an influx of professional and amateur events. The CEO Masters promises to kick off 2024 in style, setting the tone for an exciting golfing calendar in Dubai.

Frequently Asked Questions (FAQs)

Q: How can I participate in the CEO Masters?

A: Participation in the CEO Masters is typically by invitation, extended to top golfing executives and government representatives.

Q: What is the format of the CEO Masters?

A: The CEO Masters follows an 18-hole team shambles format, encouraging interactive golfing and networking.

Q: What sponsors are associated with the event?

A: The event boasts an array of sponsors, including Thriwe, AARO Middle East, Unique Properties, Suitsupply, The Macallan, eGolf Megastore, MyGolf, GAT Consulting, Papa Johns, Dubai Refreshments, and Wellness We Need, among others.

Q: What is the significance of the CEO Masters?

A: The CEO Masters is crucial in promoting golf as a business networking and tourism tool in the UAE and the region.

Q: Who hosts the formal dinner presentation?

A: H.E. Saeed Hareb, the Dubai Sports Council Secretary General, hosts the formal dinner presentation.

Q: What distinguishes the CEO Masters from other golfing events?

A: The CEO Masters offers a unique blend of golf, networking, and business, making it stand out in the golfing world.


The Dubai Sports Council CEO Masters 2024 is not just a golf tournament; it’s a celebration of golf’s role in business networking and tourism. With top sponsors, golfing executives, and government representatives, this event embodies the commitment of the Dubai Sports Council to create a golfing experience like no other. As it kicks off 2024, the CEO Masters sets the stage for an exciting year of golfing growth in the UAE.

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