Discover the Game-Changing IAAPA Middle East Trade Summit in Abu Dhabi!

Discover the Game-Changing IAAPA Middle East Trade Summit in Abu Dhabi!

Discover the latest trends and insights in the attractions industry at the IAAPA Middle East Trade Summit 2024 on Yas Island, Abu Dhabi.

The attractions industry has always been a source of wonder and excitement for people of all ages. From theme parks to immersive experiences, this industry has the power to transport us to different worlds. Staying at the forefront of innovation and trends is crucial in a constantly evolving world. That’s where the IAAPA Middle East Trade Summit 2024 comes into play.

The IAAPA Middle East Trade Summit: A Collaborative Endeavor

IAAPA, the global association for the attractions industry, has joined forces with Miral, a trailblazer in creating immersive experiences and destinations, along with the Abu Dhabi Exhibition Convention and Exhibition Bureau, to host the IAAPA Middle East Trade Summit from 22-24 January 2024, right on the stunning Yas Island in Abu Dhabi.

A Glimpse into the Speaker Lineup

This summit is a game-changer with an impressive lineup of high-profile speakers and panellists. Among them are luminaries such as Mohamed Abdalla Al Zaabi, the Group CEO of Miral, who will kick off the event with a welcome address. Other notable speakers include Scott O’Neil, CEO of Merlin Entertainments; Ahmad Hussain, COO of Dubai Holding Entertainment; and Don Potts, President of Qiddiya Investment Company.

Exploring the Summit Agenda

The IAAPA Middle East Trade Summit 2024 has a packed agenda that delves into the latest trends and practices shaping the attractions industry. Participants can look forward to gaining insights into topics like Artificial Intelligence (AI), digital transformation, sustainability, innovative attraction design, and destination development.

Discover the Game-Changing IAAPA Middle East Trade Summit in Abu Dhabi!

IAAPA’s Commitment to Education

Peter van der Schans, Vice President and Executive Director of IAAPA Europe, Middle East, Africa, emphasizes IAAPA’s mission to support the attractions industry’s development and future through education. The summit aims to make valuable educational content accessible to all industry professionals.

Key Highlights from the Education Program

The education program at the IAAPA Middle East Trade Summit 2024 is filled with valuable insights and knowledge-sharing opportunities. Here are some key highlights:

IAAPA EMEA 2022 Middle East Ride Safety Report

IAAPA presents the inaugural edition of the IAAPA Ride Safety Report, tailored specifically for the Middle East region. This comprehensive analysis covers ride-related incidents in theme and leisure parks across the Middle East. Attendees will gain exclusive insights into accident data, helping to enhance safety measures in the region’s attractions.

Pulse of the Industry: Operators Insights into the Middle Eastern Attractions and Market

Distinguished operators across the Middle East will assemble to share their expertise in managing attractions, operational efficiency, and guest satisfaction. This panel discussion offers valuable insights into overcoming operational challenges, adapting to evolving market conditions, and achieving excellence in the leisure industry.

Managing World-Class Destinations

A diverse group of influential operators and stakeholders from renowned destinations will engage in a thought-provoking panel discussion. This interactive session explores destination development, including challenges, innovative strategies, and future visions. It aims to provide a holistic understanding of what transforms a destination into a world-class experience, drawing parallels to the vision for Yas Island.

Discover the Game-Changing IAAPA Middle East Trade Summit in Abu Dhabi!

The Opportunity for Industry Professionals

Nico Reynders, Senior Membership Manager of IAAPA Europe, Middle East, and Africa, sums it up perfectly: “It is great education and networking opportunities, and it is free. Anyone working in the attractions industry should register and come.”


Q: Who can attend the IAAPA Middle East Trade Summit 2024?

A: The summit is open to anyone working in the attractions industry.

Q: What is the IAAPA Ride Safety Report?

A: It’s a comprehensive analysis of ride-related incidents in the Middle East’s theme and leisure parks, offering insights into safety measures.

Q: How can I register for the summit?

A: Registration details can be found on the official IAAPA website.

Q: What topics will be covered in the education program?

A: The program covers AI, sustainability, digital transformation, attraction design, and destination development.

Q: Are there networking opportunities at the summit?

A: Yes, attendees can network with industry professionals.

Q: Is there a fee for attending?

A: No, the summit is free to attend.


The IAAPA Middle East Trade Summit 2024 is an unparalleled opportunity for attractions industry professionals to stay at the forefront of industry trends, learn from the best, and network with peers. With a focus on education and innovation, this event promises to inspire and drive excellence in the attractions industry. Mark your calendars for January 22-24, 2024, and be part of this transformative experience on Yas Island, Abu Dhabi.

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