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Cartoon Network’s Anthem Against Bullying with Saudi Reporters

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Explore Cartoon Network MENA’s partnership with UNICEF MENA and the release of the inspiring song “Be a Friend.”

Cartoon Network MENA continues its unwavering commitment to combat bullying by extending its collaboration with UNICEF MENA. The network is excited to unveil the release of an inspiring song titled “Be a Friend,” featuring Saudi Reporters. This captivating song has been carefully crafted to encourage children across the region to wholeheartedly embrace the spirit of friendship while taking a strong stand against bullying.

Cartoon Network MENA’s “Be a Friend” Initiative

Fostering Unity and Kindness

“Be a Friend” resonates with its powerful message of unity and kindness, echoing the core values of Cartoon Network’s “The Buddy Network” campaign. This uplifting song emphasizes the significance of fostering friendships among children and discouraging the harmful effects of bullying; all conveyed through the potent medium of music.

Accessibility for All

“Be a Friend” is now readily accessible on Cartoon Network’s official YouTube channel, TV channels, and website. This widespread availability ensures that the song’s meaningful message reaches children far and wide, positively impacting their lives.

The Success of the Buddy Network Campaign

The Buddy Network has been running successfully in the MENA region for the fifth consecutive year. This campaign has nurtured a culture of empathy and inclusivity among its young audience. Over the years, the campaign has achieved significant milestones, including engaging over 13,000 students in the UAE and KSA through school workshops conducted by child psychologists. These impactful workshops will continue this year, reinforcing the campaign’s dedication to nurturing positive relationships among children.

Raising Awareness Through Engaging Content

In addition to the release of the song, Cartoon Network has also produced awareness videos and conducted three thought-provoking social experiments. These initiatives shed light on the bystander effect, a critical aspect of addressing bullying. All of this engaging content forms an integral part of the CN Buddy Network campaign, which was initially launched in 2019 and has since evolved to address the pressing issue of bullying in the region.

Aya Hammad’s Gratitude

Aya Hammad, Head of Marketing, PR & Digital for Warner Bros Discovery’s Kids channels in MENA, expressed her heartfelt gratitude: “We extend our sincere thanks to Saudi Reporters for their valuable contribution in addressing a pressing global concern – bullying. Through their music, they are spreading positivity and essential values. Bullying remains a significant issue worldwide, and the CN Buddy Network campaign in the Middle East is dedicated to promoting friendship and kindness as the antidote. We are committed to tackling this issue head-on, and we are privileged to have the steadfast support of UNICEF MENA in our mission.”

Joining Hands for Friendship and Kindness

Cartoon Network MENA extends a warm invitation to everyone to join hands with UNICEF MENA in championing the cause of friendship and kindness. Together, let’s stand united as buddies, not bullies, and make a positive impact on the lives of children across the region.


Cartoon Network MENA’s collaboration with UNICEF MENA and “Be a Friend” release show how media and music can be harnessed to combat bullying and promote friendship among children. With the Buddy Network campaign, they continue to significantly impact the lives of young individuals in the Middle East and North Africa, inspiring a brighter and more inclusive future.

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