BMW Middle East, in partnership with Abu Dhabi Motors, the official importer of BMW Group vehicles in Abu Dhabi and Al Ain, proudly unveils its collaboration with renowned Emirati designer Omar Al Gurg for the innovative BMW “Majlis Fann” pavilion. This extraordinary installation debuts at the prestigious Abu Dhabi Art Fair’s 16th edition, celebrating the intersection of heritage, innovation, and design excellence.
A Pavilion Inspired by Abu Dhabi’s Architectural Legacy and BMW’s Design Philosophy
The BMW “Majlis Fann” pavilion is a striking tribute to the rich architectural heritage of Abu Dhabi. Drawing inspiration from the city’s brutalist and modernist architecture, Omar Al Gurg, the founder of the design house Modu Method, seamlessly integrates regional influences with BMW’s ethos of boundless innovation. The result is a pavilion that embodies both the legacy of Abu Dhabi and the global vision of BMW.
Al Gurg’s design incorporates flowing forms, elegant arches, and modular structures that reflect iconic Abu Dhabi landmarks. The pavilion’s interior features metallic surfaces and sand-colored textures, creating a harmonious blend of BMW’s sleek aesthetics and the UAE’s desert landscape. This thoughtful combination of elements establishes the pavilion as a modern space that honors tradition while embracing cutting-edge design.
BMW: Driving Cultural Exchange at Abu Dhabi Art Fair
As the VIP Mobility Partner of the Abu Dhabi Art Fair, taking place from November 20 to 24, BMW Middle East and Abu Dhabi Motors are dedicated to enhancing the experience of art enthusiasts and cultural leaders. The provision of ten luxurious BMW 7 Series vehicles for VIP transportation underscores BMW’s commitment to excellence and prestige.
Beyond mobility, BMW’s presence at the fair emphasizes its support for the local creative community. Through its collaboration with Omar Al Gurg, BMW reaffirms its dedication to fostering art, design, and culture in the region. The BMW “Majlis Fann” pavilion serves as a platform for dialogue, inspiration, and artistic innovation, highlighting BMW’s unique role in shaping cultural conversations.
Karim Christian-Haririan on BMW’s Vision for Art and Design
Karim Christian-Haririan, Managing Director of BMW Group Middle East, encapsulates the vision behind this collaboration:
“Our participation with Abu Dhabi Motors at Abu Dhabi Art Fair and our collaboration with Omar Al Gurg embodies our high appreciation and support for local talent and the creative arts. By blending Al Gurg’s vision with BMW’s spirit of innovation, we’ve created a truly unique space that celebrates the UAE’s cultural heritage while advancing forward-thinking design.”
Haririan highlights the pavilion’s dual role as an architectural masterpiece and a cultural hub, where tradition meets contemporary innovation. Visitors to the pavilion are invited to explore art, participate in discussions, and experience performances within a structure that merges comfort, functionality, and storytelling.
Majlis Fann: A Hub for Creativity and Connection
The term “Majlis” represents a traditional gathering space in Arab culture, often used for conversation and communal activities. True to its name, the BMW “Majlis Fann” pavilion aims to foster meaningful connections and creative exchanges.
Engaging Programming for Art Enthusiasts and Collectors
The pavilion’s programming includes a diverse lineup of events, such as:
- Thought-Provoking Talks: Exploring the evolution of Arab art, cultural identity, and the global art scene.
- Exclusive Art Previews: Offering VIPs and collectors early access to showcased artworks.
- Music Evenings: Featuring live performances by talented regional and international artists.
- Public Art Hours: Inviting the broader community to engage with the pavilion’s offerings.
- Practical Guidance on Art Care: Sessions on art storage and preservation techniques.
Through these initiatives, BMW seeks to connect young collectors with Abu Dhabi’s thriving art scene, cultivating a new generation of art enthusiasts.
BMW’s Dedication to Innovation and Cultural Dialogue
The partnership between BMW Middle East, Abu Dhabi Motors, and Omar Al Gurg represents a profound commitment to promoting cultural dialogue and supporting local talent. The BMW “Majlis Fann” pavilion stands as a testament to the brand’s dedication to building bridges between tradition and innovation.
A Legacy of Artistic Collaboration
BMW has a long-standing history of championing art and design through initiatives like the BMW Art Journey and collaborations with globally renowned artists. The “Majlis Fann” pavilion continues this legacy by creating a space where creativity, design, and community converge.
Connecting Global and Local Perspectives
The pavilion not only celebrates the UAE’s cultural heritage but also provides an international platform for artistic innovation. By showcasing regional talent alongside BMW’s global design excellence, the pavilion becomes a beacon of creativity that resonates with diverse audiences.
BMW 7 Series: A Symbol of Prestige and Luxury
Complementing its artistic endeavors, BMW Middle East showcases the BMW 7 Series, a model synonymous with luxury, performance, and innovation. These vehicles, offered as VIP transport during the fair, exemplify BMW’s commitment to delivering unparalleled experiences.
With state-of-the-art technology, exquisite craftsmanship, and a focus on sustainability, the BMW 7 Series mirrors the ethos of the “Majlis Fann” pavilion—where elegance meets progress.
Celebrating the Intersection of Art, Design, and Community
The BMW “Majlis Fann” pavilion is more than just a physical space; it’s a celebration of the UAE’s cultural richness and BMW’s innovative spirit. By blending traditional architectural elements with contemporary design principles, the pavilion invites visitors to reflect on the past while envisioning the future.
As art lovers, collectors, and creators gather at the pavilion, they are invited to experience a unique dialogue between culture and innovation. This collaboration with Abu Dhabi Art Fair solidifies BMW’s role as a leader in promoting creativity and fostering connections within the global art community.
