Astra Tech’s Botim App Changing Lives in Gaza

Astra Tech's Botim App Changing Lives in Gaza

Compassion and solidarity shine as beacons of hope in a world riddled with conflicts and crises. Astra Tech, MENA’s foremost consumer technology holding group, has stepped up, joining Emirates Red Crescent’s ‘Tarahum for Gaza’ humanitarian relief campaign. This strategic alliance leverages the cutting-edge Botim platform to facilitate seamless donations, addressing the pressing humanitarian crisis in Gaza. This article will delve into the details of this noble collaboration, the ‘Tarahum for Gaza’ campaign’s objectives, and how you can be a part of this meaningful cause.

Astra Tech’s Role in Humanitarian Relief

Astra Tech, a leading player in the technology landscape of the Middle East and North Africa (MENA), is known for its innovative solutions. Their partnership with Emirates Red Crescent for the ‘Tarahum for Gaza’ campaign underscores their commitment to using technology for the greater good.

What is Astra Tech’s Botim Platform? Astra Tech’s Botim platform is a powerful communication tool with a new purpose in this crisis. It’s not just about connectivity; it’s about making a real impact.

The Urgent Humanitarian Crisis in Gaza The Gaza Strip has been grappling with an unrelenting humanitarian crisis exacerbated by ongoing conflicts. The situation is dire, with people facing food, water, electricity, and fuel shortages. It’s a crisis that demands immediate attention and action.

Emirates Red Crescent and ‘Tarahum for Gaza’ The ‘Tarahum for Gaza’ campaign, spearheaded by Emirates Red Crescent, is a testament to their commitment to humanity. This initiative responds to the critical situation in Gaza, aiming to support communities, especially women and children, who have borne the brunt of this crisis.

Abdallah Abu Sheikh’s Vision

Abdallah Abu Sheikh, the Founder of Astra Tech, believes this is a time when the world should unite for a common cause. He stated, “Now more than ever, we are witnessing the coming together of individuals, governments, and businesses alike on a regional and global scale to help those under siege in Gaza who are running out of food, water, electricity, fuel, all the basic survival needs.”

A Regional and Global Call to Action Abdallah Abu Sheikh’s words resonate as a call to action. It’s not just a local issue but a global crisis demanding collective responsibility.

The Plight of Gaza’s Children One of the most heart-wrenching aspects of this crisis is the suffering of children. Nearly half of the Gaza Strip’s population comprises children – one million innocent lives hanging in the balance.

International Attention and Botim’s Support

The impact of the Gaza crisis reverberates across the globe. The rising death toll and the staggering number of injured and displaced individuals have caught the world’s attention.

Global Unity in Response In a demonstration of unity and commitment to the global response, Botim has fully immersed itself in supporting Emirates Red Crescent’s initiatives. Together, they aim to raise funds to alleviate the suffering caused by the ongoing tragic events in Gaza.

How Botim is Making a Difference Botim, primarily known for its communication capabilities, has seamlessly transformed into a platform for humanitarian aid. It’s not just about words; it’s about actions.

How You Can Make a Difference

Donating Through Botim

Step 1: Open the Botim App to contribute to the ‘Tarahum for Gaza’ campaign; you can begin by opening the Botim app on your device.

Step 2: Explore Page Once in the app, navigate to the Explore Page. Here, you’ll find the Tarahum For Gaza toggle.

Step 3: Donate Directly Clicking on the toggle will redirect you to the Emirates Red Crescent page. Here, you can select the donation amount of your choice and contribute directly to Emirates Red Crescent.


In times of crisis, humanity’s true colors shine through. Astra Tech’s collaboration with Emirates Red Crescent for the ‘Tarahum for Gaza’ campaign exemplifies the power of technology harnessed for the greater good. The Gaza crisis is a stark reminder of the urgent need for global solidarity and support. Through the Botim platform, you can make a meaningful impact and be a part of the solution.

Join this humanitarian journey today, and together, let’s bring hope to those who need it the most. Your contribution can make a difference in the lives of those affected by this ongoing tragedy, no matter how big or small. Together, we can create a brighter future for Gaza and its resilient people.

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