ADQ Presents NBA 3X Abu Dhabi Takes Center Stage at ADQ Community Carnival!


Explore the exciting NBA and ADQ Community Carnival in Abu Dhabi, featuring basketball tournaments, interactive activities, and a celebration of the sport.

The National Basketball Association (NBA) and ADQ, an Abu Dhabi-based investment and holding company, have created an unforgettable experience for basketball enthusiasts and fans. The ADQ Community Carnival, set to take place at Khalifa Park in Abu Dhabi from Thursday, January 25 to Sunday, January 28, promises engaging activities and entertainment. In this article, we’ll dive deep into this exciting event, shedding light on the thrilling basketball tournaments, interactive fan experiences, and the collaborative efforts of the NBA and ADQ to promote youth development and a healthy lifestyle.

NBA 3X Abu Dhabi: A Basketball Extravaganza

The heart of the ADQ Community Carnival lies in NBA 3X Abu Dhabi, a 3-on-3 basketball tournament that will have fans on the edge of their seats. This tournament will feature twenty-four men’s teams and twelve women’s teams in the 18+ division. Additionally, an open division for players aged 18 and under will ensure that basketball lovers can participate and showcase their skills. Participants in this tournament will receive NBA 3X jerseys, and the winners and runners-up will be rewarded with championship trophies and other exciting prizes.

Registration and Participation

Wondering how you can be a part of this basketball extravaganza? The good news is that entry to NBA 3X Abu Dhabi is free. To secure your spot in this thrilling tournament, you must register by visiting nbaevents.nba.com/3xabudhabi. It’s a golden opportunity to test your basketball prowess and compete against some of the best in the game.

Beyond the Tournament: Interactive Fan Experiences

The ADQ Community Carnival goes beyond just the tournament. It offers an array of free interactive basketball activities open to all fans. Here’s a sneak peek at what you can expect:

Shooting Competitions and Skills Challenges

Show off your shooting skills and take on exciting challenges that will put your basketball abilities to the test. Compete against friends and fellow fans to see who can sink the most baskets and master the trickiest skills.

The Live DJ Experience

Get into the groove with a live DJ spinning the latest beats. The music will add an extra layer of excitement to the event, creating an electric and energetic atmosphere.

Dunk Squad Performances

Prepare to be amazed by the Dunk Squad’s gravity-defying feats. These talented athletes will showcase jaw-dropping dunks and acrobatics, leaving you in awe.

NBA Team Mascot Appearances

Meet and greet with NBA team mascots, adding a fun and playful element to the carnival. Capture memorable moments with these beloved mascots and show your team spirit.

NBA Fit Clinics

Stay in shape and learn the importance of a healthy lifestyle through daily NBA Fit clinics. These clinics are designed to promote physical fitness and overall well-being.

Strengthening the Bond: NBA and ADQ Collaboration

The fan activities at the ADQ Community Carnival are a testament to the enduring collaboration between the NBA and ADQ. This partnership is built on a commitment to youth development and engaging basketball enthusiasts in Abu Dhabi. One of the highlights of this collaboration is ADQ becoming the Presenting Partner of The NBA Abu Dhabi Games, featuring exciting preseason games.

Grassroots Basketball Programs

ADQ also plays a pivotal role in hosting and supporting the NBA’s grassroots basketball programs in the United Arab Emirates (UAE). These programs are crucial to the league’s partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). They aim to nurture young talent, promote the sport, and instil values like teamwork and sportsmanship in the youth.

A Word from the NBA

Dina Ahmad, NBA Europe and Middle East Vice President, Global Partnerships, expressed her excitement about the collaboration. She stated, “We are thrilled to build on our relationship with ADQ, who share our commitment to youth development and fan engagement initiatives that bring fans closer to the NBA. We’re looking forward to participating in ADQ’s Community Carnival by offering a range of activities where fans can play the game and interact with the league, all while learning about the importance of a healthy, active lifestyle.”

ADQ’s Vision

Anas Albarguthi, Chief Operating Officer at ADQ, highlighted the significance of this event, saying, “Through our collaboration with the NBA, we have been working to encourage participation in the game and foster wellbeing. Featuring a dedicated NBA Fan Zone, basketball activities will be a main attraction at the upcoming ADQ Community Carnival. Visitors can harness the game’s energy, fostering not just a love for the sport but a commitment to a healthy lifestyle. We look forward to celebrating the passion for basketball, bringing together the community to experience teamwork, sportsmanship, and the pursuit of a vibrant, healthy future.”

A Rich History of NBA in the UAE

NBA games have been a part of the UAE’s sports landscape since the 1987-88 season. Over the years, the league has garnered a dedicated fan base in the region, and this event is a testament to the NBA’s commitment to its fans in the UAE and across the Middle East.

Stay Connected

To stay updated with the latest news, updates, and exclusive content in Arabic, NBA fans in the UAE can follow the NBA on Instagram, Snapchat, and X (@NBAArabic). Additionally, you can shop for authentic NBA products online and the NBA Store at Yas Mall in Abu Dhabi, offering the widest selection of NBA merchandise in the region.


The NBA and ADQ Community Carnival in Abu Dhabi celebrates basketball, youth development, and healthy living. With exciting tournaments, interactive fan experiences, and a commitment to nurturing young talent, this event promises to be a slam dunk for fans of all ages. It’s a testament to the enduring partnership between the NBA and ADQ and the love of basketball in the UAE. So, mark your calendars and prepare to be part of the action at Khalifa Park from January 25 to January 28. It’s an event you won’t want to miss.

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