Jetour UAE and The Elite Cars, a subsidiary of Elite Group Holding, are thrilled to announce their groundbreaking strategic collaboration with World Padel Academy (WPA), one of the premier Padel destinations in the region. This partnership is a significant milestone that reflects Jetour’s unwavering commitment to promoting an active lifestyle and fostering a vibrant sports community within the UAE and beyond. By aligning with one of the fastest-growing sports in the world, this collaboration underscores Jetour’s dedication to enriching the lives of its customers through sports and innovation.
The Rise of Padel in the Middle East
Padel, a thrilling fusion of tennis and squash, has taken the sports world by storm, earning its reputation as the fastest-growing sport globally. With more than 250,000 new players joining annually, Padel has quickly evolved from a niche activity into a widespread phenomenon, especially in the Middle East. The UAE, with its robust sports culture and passion for innovation, has emerged as a key hotspot for Padel enthusiasts. The rapid growth of Padel in the region is a testament to its popularity, with an increasing number of players, clubs, and tournaments springing up across the UAE.
Jetour’s Commitment to an Active Lifestyle
At the heart of Jetour’s brand philosophy lies a commitment to enhancing the active lifestyles of its customers. From the adventurous T2 model to the sporty X70, Jetour vehicles are designed to seamlessly integrate into the dynamic, urban lives of their owners. This partnership with World Padel Academy is a natural extension of Jetour’s mission to support and advance the sports culture in the UAE.
Mr. Tamer Abu Khalaf, Partner at Elite Group Holding, expressed his enthusiasm for the collaboration, stating, “Padel is more than just a sport; it’s a lifestyle, and we are proud to be associated with the World Padel Academy, which shares our values of experience, excellence, and community. This partnership underscores our dedication to advancing sports in the UAE while connecting with our customers in a meaningful way.”
World Padel Academy: A Leader in Sports Excellence
World Padel Academy has been at the forefront of the Padel movement in the region, with state-of-the-art facilities in Dubai, Abu Dhabi, Sharjah, Khorfakkan, and upcoming locations in Bahrain and the United Kingdom. The academy is renowned for its commitment to cultivating local and global talent, providing top-tier training programs, and hosting competitive tournaments that elevate the sport. Through this partnership, Jetour will exclusively brand Court 6 in Dubai and Court 3 in Abu Dhabi, infusing these spaces with Jetour’s distinctive branding and aesthetics, further cementing the brand’s association with active lifestyles and sports excellence.
A Partnership with Emirati Star Fares Al Janahi
As part of this collaboration, Jetour is proud to partner with Emirati Padel star Fares Al Janahi, who will represent Jetour and The Elite Cars on the court. Fares Al Janahi is a figure synonymous with excellence and dedication in the sport, making him the perfect ambassador for Jetour’s values. He will sport branded gear, showcasing the synergy between his dynamic style of play and Jetour’s innovative spirit.
“Jetour embodies my lifestyle in many ways, from the brand’s dynamism to its high performance. Their ethos mirrors the energy and agility I bring to the Padel court. Jetour’s commitment to innovation resonates with my own drive to push boundaries in the sport. I look forward to showcasing Jetour’s values and bringing this synergy to life on and off the court,” said Fares Al Janahi.
Jetour and WPA: A Shared Vision for Sports Advancement
Ali Al Arif, CEO of World Padel Academy, shared his excitement about the partnership, highlighting how Jetour and Elite Group Holding embody the vibrant energy and spirit that define Padel as an exhilarating sport. “Their pursuit of excellence and desire to foster strong connections with the sporting community, and enhance the experience for players of all levels, aligns seamlessly with our goal to advance Padel throughout the region,” said Ali Al Arif.
This collaboration is more than just a sponsorship; it’s a shared vision for the future of sports in the UAE. Both Jetour and WPA are committed to creating opportunities for athletes, enthusiasts, and the broader community to engage with Padel, whether through world-class facilities, high-profile tournaments, or grassroots initiatives.
Jetour: A Brand Synonymous with Innovation and Lifestyle
Jetour’s involvement in sports goes beyond just brand visibility. It’s about creating meaningful connections with its customers, aligning the brand with the values of experience, excellence, and community that are central to Padel and the active lifestyle it promotes. Jetour’s vehicles, known for their reliability, innovation, and style, perfectly complement the fast-paced, energetic nature of Padel, making this partnership a natural fit.
The branding of the courts in Dubai and Abu Dhabi with Jetour’s distinctive aesthetic is a testament to the brand’s commitment to making a lasting impact in the sports community. This visibility not only enhances the brand’s presence but also reinforces its association with the active, health-conscious lifestyle that Padel represents.
The Future of Padel and Jetour’s Role in Its Growth
Looking ahead, the partnership between Jetour UAE, The Elite Cars, and World Padel Academy is poised to drive the growth of Padel in the UAE and beyond. With Jetour’s support, WPA will continue to expand its reach, offering more players the chance to experience the sport at the highest level. The introduction of new facilities in Bahrain and the United Kingdom is just the beginning of this exciting journey.
Jetour’s commitment to fostering a vibrant sports community is clear. By aligning with WPA, Jetour is not only promoting an active lifestyle but also contributing to the cultural and social fabric of the UAE. This partnership is a shining example of how brands can collaborate with sports organizations to create positive change and build a stronger, more connected community.
